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Publisher: Journals Gateway
ARTMargins (2018) 7 (2): 115–128.
Published: 01 June 2018
AbstractView article PDF
Hélio Oiticica's “The Senses Pointing Towards a New Transformation” was written between June 18 and June 25, 1969, in London and submitted to the British art magazine Studio International , but never appeared in print. The essay negotiates art after objecthood and contextualises Oiticica's project to effect a definitive radicalization of anti-art, one that the artist held to be necessary in light of the impasse reached by the longstanding conflict between formalist art and its various neo-avant-garde negations (both within the Brazilian and the international neo-avant-gardes). For Oiticica, after both Neoconcretism and Minimalism, it was now the process of art making itself that had to be rethought. Oiticica did so by developing what he called “crebehavior,” a practice that revealed the routinized character of everyday life and proposed an immanent transformation of the same via a change in everyday behavioral patterns. Such a transformation opened up the possibility of bringing about “creleisure,” a condition that Oiticica understood to involve both the realization and the dissolution of art.