The COVID-19 pandemic has drastically changed our daily lives in terms of eating, learning, working, and leisure time. So far, Japan has experienced eight waves of widespread infection and three emergency declarations but has coped with the crisis without mandatory lockdowns, behavioral restrictions, and mandatory mask-wearing that were seen in other countries. The response has mainly been an encouragement of behavioral changes in our daily lives. In this paper, we observe through “consumption big data” the initial disruption, the adaptation period, and the change to a new normal. We use point of sale (POS) data from supermarkets, convenience stores, home centers, drugstores, and consumer electronics mass merchandisers, as well as data from household bookkeeping applications, for the two years from January 2020 to December 2021. The POS data were used to observe item-level sales trends, while the household bookkeeping application data were used to observe trends in service expenditures and the prevalence of cashless payments. This made it possible to comprehensively understand the changes in consumer behavior during the pandemic.

Japan has been recognized as having successfully controlled the spread of COVID-19. This study aims to gather insights to combat the spread of infection in our daily lives by observing our purchasing behavior. We use point of sales (POS) data from supermarkets, convenience stores, home centers, drug stores, and electronics retail stores for a nationwide analysis. Our analysis revealed the following. First, the Japanese actively prevented the spread of infection by voluntarily wearing masks, using alcohol-based disinfectants, and gargling. Second, they willingly stayed home during the semi-lockdown. Third, they continued to purchase infection prevention essentials during periods of both low and high levels of infection. We conclude that continuing to wear masks, wash and sanitize hands, and gargle, along with spending more time at home to maintain safe distancing, will be effective in reducing the spread of the virus and combatting the pandemic. Finally, infections and deaths were primarily concentrated in the Tokyo metropolitan area and the Kansai region, where the nature of the spread of the infection was different from that in small and middle-sized prefectures.

Since the information technology revolution in 2000, businesses worldwide have adopted information and communication technology (ICT) and big data. Recent studies attribute the origin of productivity growth in Europe and the United States to the depth of ICT utilization. We investigate whether that is the case in Japan. We measure the productivity of five manufacturing and eleven services industries in Japan and observe how it changed before and after 2000. Our results suggest that productivity increased for providers of ICT products but not for providers of ICT services. Moreover, productivity rose after 2000 in seven services industries that are users of ICT. Japanese firms are predominantly small and medium-sized and we conclude that the productivity findings for western countries are also observed for Japanese small and medium-sized enterprises.