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Niche Envy: Marketing Discrimination in the Digital Age
By
Joseph Turow
Joseph Turow
Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).
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The MIT Press
ISBN electronic:
9780262257114
Publication date:
2008
Citation
2008. "Index", Niche Envy: Marketing Discrimination in the Digital Age, Joseph Turow
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