Beth Crandall is Senior Technical Director of the Klein Associates Division, Applied Research Associates.
Gary Klein is Senior Scientist at MacroCognition LLC. He is the author of
Robert R. Hoffman is Senior Research Scientist at the Institute for Human and Machine Cognition in Pensacola, Florida.
13: Understanding How Consumers Make Decisions
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Published:2006
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In Special Collection: CogNet
2006. "Understanding How Consumers Make Decisions", Working Minds: A Practitioner's Guide to Cognitive Task Analysis, Beth Crandall, Gary A. Klein, Robert R. Hoffman
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