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How to Go Digital: Practical Wisdom to Help Drive Your Organization's Digital Transformation
The Digital Future of Management
How to Go Digital: Practical Wisdom to Help Drive Your Organization's Digital Transformation
By
MIT Sloan Management Review
MIT Sloan Management Review
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The MIT Press
DOI:
https://doi.org/10.7551/mitpress/11633.001.0001
ISBN electronic:
9780262345323
Publication date:
2018
Book Chapter

15: Beyond Viral: Generating Sustainable Value from Social Media

By
Manuel Cebrian
Manuel Cebrian
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,
Iyad Rahwan
Iyad Rahwan
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,
Alex “Sandy” Pentland
Alex “Sandy” Pentland
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Doi:
https://doi.org/10.7551/mitpress/11633.003.0021
  • Published:
    2018
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