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Mental Leaps: Analogy in Creative Thought
Keith J. Holyoak,
Keith J. Holyoak
Keith J. Holyoak, Distinguished Professor of Psychology at the University of California, Los Angeles, is a psychologist and poet. He is the coauthor or editor of a number of books on cognitive psychology and has published three volumes of poetry.
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The MIT Press
Chapter 6: What Is to Be Done?