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Pioneers, Hidden Champions, Changemakers, and Underdogs: Lessons from China's Innovators
Mark J. Greeven,
George S. Yip,
George S. Yip
George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of China's Next Strategic Advantage: From Imitation to Innovation (MIT Press). He lives in Boston, London, and Maine.
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The MIT Press