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Pioneers, Hidden Champions, Changemakers, and Underdogs: Lessons from China's Innovators
By
Mark J. Greeven,
Mark J. Greeven
Mark J. Greeven is Professor of Innovation and Strategy at IMD Business School in Lausanne and coauthor of
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George S. Yip,
George S. Yip
George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of
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Wei Wei
Wei Wei
Wei Wei is Founder and CEO of the Shanghai-based consulting firm GSL Innovation.
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The MIT Press
ISBN electronic:
9780262352338
Publication date:
2019
Book Chapter
2: Pioneers: Giants from the East
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Published:2019
Citation
2019. "Pioneers: Giants from the East", Pioneers, Hidden Champions, Changemakers, and Underdogs: Lessons from China's Innovators, Mark J. Greeven, George S. Yip, Wei Wei
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