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Management on the Cutting Edge
The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value
By
Marco Bertini,
Marco Bertini
Marco Bertini is Professor of Marketing at Esade—Universitat Ramon Llul.
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Oded Koenigsberg
Oded Koenigsberg
Oded Koenigsberg is Professor of Marketing and Deputy Dean at London Business School.
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The MIT Press
ISBN electronic:
9780262360074
Publication date:
2020
Book Chapter
10: Partnering with Customers
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Published:2020
Citation
2020. "Partnering with Customers", The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value, Marco Bertini, Oded Koenigsberg
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