Edward J. Hoffman, currently CEO of Knowledge Strategies, LLC, and Senior Lecturer at Columbia University, was NASA's first Chief Knowledge Officer and founder of the NASA Academy of Program/Project and Engineering Leadership (APPEL). Following the Columbia shuttle failure, he led the team that designed the Strategic Management and Governance Handbook. He is the coauthor of Shared Voyage: Learning and Unlearning from Remarkable Projects.

Matthew Kohut, former major communication advisor to NASA, is coauthor of Compelling People: The Hidden Qualities That Make Us Influential, named one of Amazon's Best Business Books of 2013.

Laurence Prusak, former strategy consultant to Hoffman at NASA, is Senior Lecturer in the Information and Knowledge Strategy graduate program at Columbia University and the coauthor of Working Knowledge, a widely cited text about how knowledge works in organizations, and other books.