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Management on the Cutting Edge
Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success
By
John Horn
John Horn
John Horn is Professor of Practice in Economics at the Olin Business School at Washington University in St. Louis. His microeconomics, macroeconomics, and global economics courses are informed by his nine years of work on competitive strategy, war gaming workshops, and corporate strategy exercises with the Strategy Practice of McKinsey & Company. He has published numerous articles about applying behavioral economics and competitive insight in business strategy.
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The MIT Press
ISBN electronic:
9780262373647
Publication date:
2023
Book Chapter
II: Your Irrational Competitor
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Published:2023
Citation
2023. "Your Irrational Competitor", Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success, John Horn
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