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Designed for Success: Better Living and Self-Improvement with Midcentury Instructional Records
Designed for Success: Better Living and Self-Improvement with Midcentury Instructional Records
By
Janet Borgerson
Janet Borgerson

Janet Borgerson is Senior Wicklander Fellow at DePaul University.Borgerson and Schroeder are coauthors of Designed for Hi-Fi Living: The Vinyl LP in Midcentury America and Designed for Dancing: How Midcentury Records Taught America to Dance (both MIT Press).

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Jonathan Schroeder
Jonathan Schroeder

Jonathan Schroeder is William A. Kern Professor in the School of Communication, Rochester Institute of Technology and coauthor of Designed for Hi-Fi Living: The Vinyl LP in Midcentury America (MIT Press), named a best book of 2017 by the Financial Times and a best music book of 2017 by Vinyl Factory.

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The MIT Press
DOI:
https://doi.org/10.7551/mitpress/14467.001.0001
ISBN electronic:
9780262377867
Publication date:
2024
Book Chapter

2: Paths to Persuasion: Selling and Salesmanship

Doi:
https://doi.org/10.7551/mitpress/14467.003.0006
  • Published:
    2024
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