Gerd Gigerenzer is Director of the Harding Center for Risk Literacy at the University of Potsdam, Director Emeritus at the Max Planck Institute for Human Development, and Partner of Simply Rational—the Institute for Decisions. He is the author of
J. A. Muir Gray is director of the National Knowledge Service, Oxford. He is the author of
18: Direct-to-Consumer Advertising: Status Quo and Suggestions to Enhance the Delivery of Independent Medication Information
-
Published:2011
Wolf-Dieter Ludwig, Gisela Schott, 2011. "Direct-to-Consumer Advertising: Status Quo and Suggestions to Enhance the Delivery of Independent Medication Information", Better Doctors, Better Patients, Better Decisions: Envisioning Health Care 2020, Gerd Gigerenzer, J.A. Muir Gray
Download citation file:
