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From Little's Law to Marketing Science: Essays in Honor of John D.C. Little
From Little's Law to Marketing Science: Essays in Honor of John D.C. Little
Edited by
John R. Hauser
John R. Hauser

John R. Hauser is Kirin Professor of Marketing at MIT Sloan School of Management.

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Glen L. Urban
Glen L. Urban

Glen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.

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The MIT Press
DOI:
https://doi.org/10.7551/mitpress/9471.001.0001
ISBN electronic:
9780262331500
Publication date:
2016
Book Chapter

[ Opening ]

Doi:
https://doi.org/10.7551/mitpress/9471.003.0024
  • Published:
    2016

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