Ken Hillis is Professor in the Department of Communication Studies at the University of North Carolina at Chapel Hill and the author of Online a Lot of the Time: Ritual, Fetish, Sign.

Susanna Paasonen is Professor of Media Studies at the University of Turku, Finland, and the author of Carnal Resonance: Affect and Online Pornography and the coauthor of NSFW: Sex, Humor, and Risk in Social Media and Who's Laughing Now: Feminist Tactics in Social Media, all published by the MIT Press.

Michael Petit is Director of Media Studies and the Joint Program in New Media Studies, Department of Arts, Culture, and Media, at the University Of Toronto Scarborough, and the author of Google and the Culture of Search.