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The Second Century: Reconnecting Customer and Value Chain through Build-to-Order Moving beyond Mass and Lean Production in the Auto Industry
By
Matthias Holweg,
Matthias Holweg
Matthias Holweg is Lecturer at the Judge Institute of Management, University of Cambridge.
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Frits K. Pil
Frits K. Pil
Frits K. Pil is Assistant Professor at the Katz Graduate School of Business and a Research Scientist at the Learning Research and Development Center, University of Pittsburgh.
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The MIT Press
ISBN electronic:
9780262275613
Publication date:
2004
Book Chapter
7: Ripping the Lid off the Revenue Box
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Published:2004
Citation
2004. "Ripping the Lid off the Revenue Box", The Second Century: Reconnecting Customer and Value Chain through Build-to-Order Moving beyond Mass and Lean Production in the Auto Industry, Matthias Holweg, Frits K. Pil
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