Skip Nav Destination
Gurus and Oracles: The Marketing of Information
By
Miklos Sarvary
Miklos Sarvary
Miklos Sarvary is Professor of Marketing, Dean of Executive Education, and Director of the Learning Information Center at INSEAD, Fontainebleau, France.
Search for other works by this author on:
The MIT Press
ISBN electronic:
9780262301176
Publication date:
2011
Book Chapter
II: Bringing Information to Market
-
Published:2011
Citation
2011. "Bringing Information to Market", Gurus and Oracles: The Marketing of Information, Miklos Sarvary
Download citation file:
You do not currently have access to this chapter.
Sign in
Don't already have an account? Register
Client Account
You could not be signed in. Please check your email address / username and password and try again.
Could not validate captcha. Please try again.