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Gurus and Oracles: The Marketing of Information
By
Miklos Sarvary
Miklos Sarvary
Miklos Sarvary is Professor of Marketing, Dean of Executive Education, and Director of the Learning Information Center at INSEAD, Fontainebleau, France.
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The MIT Press
ISBN electronic:
9780262301176
Publication date:
2011
Book Chapter
6: Networks, Interfaces, and Search
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Published:2011
Citation
2011. "Networks, Interfaces, and Search", Gurus and Oracles: The Marketing of Information, Miklos Sarvary
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