George S. Day is the Geoffrey T. Boisi Emeritus Professor and Senior Fellow of the Mack Institute for Innovation Management, at the Wharton School of the University of Pennsylvania. He is the author of nineteen books on marketing, innovation, and strategic management.
Paul J. H. Schoemaker founded and served as CEO and Chairman of Decision Strategies International and recently launched Q2 Tech. He is the author of eleven books and has served on the faculties of the University of Chicago and the Wharton School.
Appendix A: A Diagnostic Tool to Assess Vigilance