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Selling the American People: Advertising, Optimization, and the Origins of Adtech
Distribution Matters
Selling the American People: Advertising, Optimization, and the Origins of Adtech
By
Lee McGuigan
Lee McGuigan

Lee McGuigan is Assistant Professor in the Hussman School of Journalism and Media at the University of North Carolina, Chapel Hill, and an associate at Cornell Tech's Digital Life Initiative. He is a coeditor of The Audience Commodity in a Digital Age.

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DOI:
https://doi.org/10.7551/mitpress/13562.001.0001
ISBN electronic:
9780262374248
Publication date:
2023
Chapter Contents
Book Chapter

I: Dreams and Designs to Optimize Advertising

  • Published:
    2023

Introduction: A World Marketers Can Count On

Adtech Flows: Claims, Logistics, and Optimization in Digital Advertising

Advertising’s Calculative Evolution

Optimization Takes Command I: Management Technique, from the Military to Madison Avenue

Optimization Takes Command II: The Rule of Calculation

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