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Distribution Matters
Selling the American People: Advertising, Optimization, and the Origins of Adtech
By
Lee McGuigan
Lee McGuigan
Lee McGuigan is Assistant Professor in the Hussman School of Journalism and Media at the University of North Carolina, Chapel Hill, and an associate at Cornell Tech's Digital Life Initiative. He is a coeditor of
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The MIT Press
ISBN electronic:
9780262374248
Publication date:
2023
Citation
2023. "Interlude", Selling the American People: Advertising, Optimization, and the Origins of Adtech, Lee McGuigan
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