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Selling the American People: Advertising, Optimization, and the Origins of Adtech
Distribution Matters
Selling the American People: Advertising, Optimization, and the Origins of Adtech
By
Lee McGuigan
Lee McGuigan

Lee McGuigan is Assistant Professor in the Hussman School of Journalism and Media at the University of North Carolina, Chapel Hill, and an associate at Cornell Tech's Digital Life Initiative. He is a coeditor of The Audience Commodity in a Digital Age.

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DOI:
https://doi.org/10.7551/mitpress/13562.001.0001
ISBN electronic:
9780262374248
Publication date:
2023
Book Chapter

5: How Adtech Got Its Spots: Computers, Automation, and the Roots of Programmatic Advertising

Doi:
https://doi.org/10.7551/mitpress/13562.003.0011
  • Published:
    2023
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