Skip to Main Content
MIT Press Direct, home
header search
Search
Advanced Search
Skip Nav Destination
Selling the American People: Advertising, Optimization, and the Origins of Adtech
Distribution Matters
Selling the American People: Advertising, Optimization, and the Origins of Adtech
By
Lee McGuigan
Lee McGuigan

Lee McGuigan is Assistant Professor in the Hussman School of Journalism and Media at the University of North Carolina, Chapel Hill, and an associate at Cornell Tech's Digital Life Initiative. He is a coeditor of The Audience Commodity in a Digital Age.

Search for other works by this author on:
This Site
Google Scholar
The MIT Press
DOI:
https://doi.org/10.7551/mitpress/13562.001.0001
ISBN electronic:
9780262374248
Publication date:
2023
Book Chapter

7: Buy-Button Fantasies: The Persistence of Shoppability

Doi:
https://doi.org/10.7551/mitpress/13562.003.0013
  • Published:
    2023
This content is PDF only. Please click on the PDF icon to access.
A product of The MIT Press
Newsletter sign up

MIT Press Direct

Information

MIT Press

Contact Us

© 2024 The MIT Press
Close Modal
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal
This site uses cookies. By continuing to use our website, you are agreeing to our privacy policy. No content on this site may be used to train artificial intelligence systems without permission in writing from the MIT Press.
Accept