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Adrian Parr
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Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.001.0001
EISBN: 9780262254861
How the sustainability movement has been co-opted: from ecobranding by Wal-Mart to the “greening” of the American military. The idea of “sustainability” has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability , Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement's concern over global warming and poverty, the more “sustainability culture” advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening; Hollywood activism; gated communities; the greening of the White House; and the incongruous efforts to achieve a “sustainable” army. Parr then examines key challenges to sustainability—waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, offers an alternative narrative of the collective good—an idea now compromised and endangered by corporate, military, and government interests.
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0001
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0002
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0003
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0004
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0005
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0006
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0007
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0008
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0009
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0010
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0011
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0012
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0013
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0014
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0015
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0016
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0017
EISBN: 9780262254861
Book: Hijacking Sustainability
Publisher: The MIT Press
Published: 16 January 2009
DOI: 10.7551/mitpress/7922.003.0018
EISBN: 9780262254861