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Book Chapter

Marketing Science: Decision Information Models

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
EISBN: 9780262331500
Book Chapter

Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets

By John R. Hauser, John R. Hauser, Glen L. Urban, Olivier Toubia, Theodoros Evgeniou ...
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0012
EISBN: 9780262331500
PDF
Book Chapter

Decision Process Evolution in Customer Channel Choice

By John R. Hauser, Sara Valentini, Glen L. Urban, Elisa Montaguti, Scott A. Neslin
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0013
EISBN: 9780262331500
PDF
Book Chapter

The Value of Social Dynamics in Online Product Ratings Forums

By John R. Hauser, Wendy W. Moe, Glen L. Urban, Michael Trusov
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0014
EISBN: 9780262331500
PDF
Book Chapter

Uninformative Advertising as an Invitation to Search

By John R. Hauser, Dina Mayzlin, Glen L. Urban, Jiwoong Shin
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0015
EISBN: 9780262331500
PDF
Book Chapter

Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test

By John R. Hauser, Linda Court Salisbury, Glen L. Urban, Fred M. Feinberg
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0016
EISBN: 9780262331500
PDF
Book Chapter

Little’s Law—Current State

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
EISBN: 9780262331500
Book Chapter

Generalized Little’s Law and an Asset Picking System to Model an Investment Portfolio: A Working Prototype

By John R. Hauser, Maria Luisa Ceprini, Glen L. Urban, John D. C. Little
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0018
EISBN: 9780262331500
PDF
Book Chapter

Closing Statement

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0019
EISBN: 9780262331500
PDF
Book Chapter

Contributors

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0020
EISBN: 9780262331500
PDF
Book Chapter

Index

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0021
EISBN: 9780262331500
PDF
Book Chapter

[ Front Matter ]

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0022
EISBN: 9780262331500
PDF
Book Chapter

[ Opening ]

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0023
EISBN: 9780262331500
PDF
Book Chapter

[ Opening ]

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0024
EISBN: 9780262331500
PDF
Book Chapter

[ Opening ]

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0025
EISBN: 9780262331500
PDF
Book Chapter

Preface

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0001
EISBN: 9780262331500
PDF
Book Chapter

John D. C. Little: A Profile

By John R. Hauser, John R. Hauser, Glen L. Urban, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0002
EISBN: 9780262331500
PDF
Book Chapter

Marketing Science: Managerial Models

By John R. Hauser, Glen L. Urban
Publisher: The MIT Press
Published: 15 January 2016
EISBN: 9780262331500
Book Chapter

Optimal Internet Media Selection

By John R. Hauser, Peter J. Danaher, Glen L. Urban, Janghyuk Lee, Laoucine Kerbache
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0004
EISBN: 9780262331500
PDF
Book Chapter

Strategic Marketing Metrics to Guide Pathways to Growth

By John R. Hauser, John H. Roberts, Glen L. Urban, Rajendra Srivastava, Pamela D. Morrison
Publisher: The MIT Press
Published: 15 January 2016
DOI: 10.7551/mitpress/9471.003.0005
EISBN: 9780262331500
PDF