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Series: Strüngmann Forum Reports
Publisher: The MIT Press
Published: 10 October 2023
DOI: 10.7551/mitpress/15380.001.0001
EISBN: 9780262377423
An edited volume that looks at the state of psychiatric genetics and how to chart a path forward. In this edited collection—experts from psychiatric and statistical genetics, neurobiology, and clinical medicine—investigate whether and how to pursue the discovery of additional genetic risk factors for mental illnesses. Using the existing knowledge and frameworks of genetic risk factors, they look at how a better understanding of the biology that underlies mental illnesses can improve and enhance the care that patients receive.
Publisher: The MIT Press
Published: 19 September 2023
DOI: 10.7551/mitpress/14624.001.0001
EISBN: 9780262375207
A fresh and provocative take on typography, computing, and popular culture, viewed through four idiosyncratic typographical phenomena from the digital age. From ASCII Art to Comic Sans offers an original vision of the history of typography and computing in the digital age, viewed through the lens of offbeat typography. We often regard text as pure information and typography as a transparent art form without meaning of its own. In this richly illustrated book, however, Karin Wagner offers a fresh perspective that shows how text is always an image that conveys meaning, and how typography, far from being meaningless, has in fact shaped modern visual and material culture in significant ways. By juxtaposing four odd typographical phenomena—the pedantic practice of ASCII art, the curious-looking machine-readable typefaces, the blurry letters of dot matrix printers, and the much-maligned font Comic Sans—Wagner paints a vivid picture of how functional technologies influence popular culture when used in ways their original creators never intended. Design practitioners, as well as fans of media, graphic design, type history, and computer technology, will enjoy this breezily sophisticated perspective on visual and digital culture. Spanning the material and visual aspects of typography from the 1960s to the present, From ASCII Art to Comic Sans is a unique contribution to the study of popular and material culture that fills a gap in the history of typography and computing.
Publisher: The MIT Press
Published: 19 September 2023
DOI: 10.7551/mitpress/13836.001.0001
EISBN: 9780262375719
An original exploration of the role of aesthetics in contemporary design, uniquely combining philosophical aesthetics and cultural analysis of design. As a product of human ingenuity, design functions as an artificial interface through which we meet the world. While the ubiquity of design seems to render it imperceptible, when we truly reflect on design, we see that it is inextricably entwined with our experience of the world. In Design Aesthetics , Mads Nygaard Folkmann provides an engaging introduction to the field of design aesthetics and its role as a concept. Engaging with sensual, conceptual, and contextual considerations of design aesthetics, this book investigates design experience in tandem with design practice, objects, and perception. Part one of Design Aesthetics lays the theoretical foundation by differentiating between sensual, conceptual, and contextual dimensions of design aesthetics and clarifying what “aesthetic experience” means in relation to design. The second part of the book consists of studies in implications of design aesthetics for design practice, design objects with embedded technology, and the construction of perception of aesthetic qualities in objects. In its focus on design aesthetics, the book is intended for everyone working with design—design students, designer researchers, and designers—as well as students and researchers in aesthetics in general.
Series: Vienna Series in Theoretical Biology
Publisher: The MIT Press
Published: 19 September 2023
DOI: 10.7551/mitpress/14739.001.0001
EISBN: 9780262375399
A coherent and comprehensive theory of life that synthesizes the specific properties of living organisms. Despite continued advances, science has until now struggled to describe the specific properties that define a living being. By synthesizing several aspects of organismic biology and contemporary science, Properties of Life by Bernd Rosslenbroich generates a coherent concept of the singular quality of being alive—a concept that provides a crucial foundation for scientists, farmers, and medical practitioners and helps explain how we all interact with the world around us and within ourselves. Is an organism an aggregate of parts or an integrated system with agency? Is it a passive stimulus-response machine or a being equipped with subjectivity and consciousness? Rosslenbroich argues that the way people in different fields understand life determines their assumptions about organic function and behavior. In medicine, this extends to the human organism, which influences prevention, diagnosis, and treatment. Drawing attention to a long-standing but underappreciated line of thought in organismic biology, Rosslenbroich's original idea emphasizes the autonomy of living processes, their network characteristics, and their self-determined organization in time and structure. A timely and revelatory book, Properties of Life formulates an integrated, unified theory that remains flexible enough to accommodate future developments and resilient enough to withstand the challenges of different theoretical and disciplinary backgrounds.
Series: Jean Nicod Lectures
Publisher: The MIT Press
Published: 12 September 2023
DOI: 10.7551/mitpress/10400.001.0001
EISBN: 9780262375498
A deep dive into the social mind-brain, examining the processes we share with other social animals and illuminating those that are uniquely human. What Makes Us Social? is a scholarly but accessible exploration of the underlying processes that make humans the most social species on the planet. Chris and Uta Frith, pioneers in the field of cognitive neuroscience, review the many forms of social behavior that we humans share with other animals and examine the special form that only humans possess, including its dark side. These uniquely human abilities allow us to reflect on our behavior and share these reflections with other people, which in turn enables us to reason why we do things and to exert some control over our automatic behaviors. As a result, we can learn cooperatively with others and create and value cultural artifacts that survive through the generations. Going beyond how we come to know ourselves and understand the minds of others, Frith and Frith investigate how we adapt mutually to make social interactions work. This book stands out in its application of a computational framework—one that lies at the intersection of psychology and artificial intelligence—to key concepts of social cognition, such as empathy, trust, group identity, and reputation management. Ultimately, What Makes Us Social? is a profound examination of the ways we communicate, cooperate, share, and compete with other humans and how these capabilities define us as a species.
Series: Design Thinking, Design Theory
Publisher: The MIT Press
Published: 12 September 2023
DOI: 10.7551/mitpress/14346.001.0001
EISBN: 9780262376877
A new, empathic approach to design research, drawn from the informed experiences of a leading design research program in Finland. Design, Empathy, Interpretation tells the story of empathic design, a design research program at Aalto University in Helsinki, Finland, that has developed an interpretive approach to design over the past twenty years. As one of the leaders of the Helsinki group, Ilpo Koskinen draws on his own experiences to offer readers a general intellectual and professional history of design research, and argues for what he calls an interpretive approach. Design, Empathy, Interpretation shows how the group has created connections all across the globe, and how a seemingly soft approach to design research can be useful in both industry and government. Koskinen follows design research's transformation from questions of usability, in the 1980s, through to the revolution in personal electronics and the “user-centered” turn of the 1990s. Using the research community in Helsinki as a case study, and moving between specific projects and theoretical debates, he offers readers a focused introduction to the major methodological and intellectual challenges—as well as the opportunities—of design research. He argues that all design tasks, however simple or complex, begin with understanding the way humans ascribe meaning, both as individuals and as actors in complex societies. Thus all design research must be interpretive at its core.
Publisher: The MIT Press
Published: 05 September 2023
DOI: 10.7551/mitpress/14983.001.0001
EISBN: 9780262375221
Why robots defy our existing moral and legal categories and how to revolutionize the way we think about them. Robots are a curious sort of thing. On the one hand, they are technological artifacts—and thus, things . On the other hand, they seem to have social presence, because they talk and interact with us, and simulate the capabilities commonly associated with personhood. In Person, Thing, Robot , David J. Gunkel sets out to answer the vexing question: What exactly is a robot? Rather than try to fit robots into the existing categories by way of arguing for either their reification or personification, however, Gunkel argues for a revolutionary reformulation of the entire system, developing a new moral and legal ontology for the twenty-first century and beyond. In this book, Gunkel investigates how and why efforts to use existing categories to classify robots fail, argues that “robot” designates an irreducible anomaly in the existing ontology, and formulates an alternative that restructures the ontological order in both moral philosophy and law. Person, Thing, Robot not only addresses the issues that are relevant to students, teachers, and researchers working in the fields of moral philosophy, philosophy of technology, science and technology studies (STS), and AI/robot law and policy but it also speaks to controversies that are important to AI researchers, robotics engineers, and computer scientists concerned with the social consequences of their work.
Publisher: The MIT Press
Published: 22 August 2023
DOI: 10.7551/mitpress/14918.001.0001
EISBN: 9780262375078
The first historical examination of working parenthood in the late twentieth century—and how the concepts of “family-friendly” work culture and “work–life balance” came to be. Since the 1980s, families across the developed West have lived through a revolution on a scale unprecedented since industrialization. With more mothers than ever before in paid work and the rise of the middle-class, dual-income household, we have entered a new era in the history of everyday life: the era of the working parent. In Inventing the Working Parent , Sarah E. Stoller charts the politics that shaped the creation of the phenomenon of working parenthood in Britain as it arose out of a new culture of work. Stoller begins with the first sustained efforts by feminists to mobilize politically on behalf of working parents in the late 1970s and concludes in the context of an emerging national political agenda for working families with the rise of New Labour in the 1990s. She explores how and why the notion of working parenthood emerged as a powerful new political claim and identity category and addresses how feminists used the concept of working parenthood to advocate for new organizational policies and practices. Lastly, Stoller shows how neoliberal capitalism under Margaret Thatcher and subsequent New Labour governments made a family's ability to survive on one income nearly impossible—with significant consequences for individual experience, the gendered division of labor, and intimate life.
Series: Vienna Series in Theoretical Biology
Publisher: The MIT Press
Published: 22 August 2023
DOI: 10.7551/mitpress/14642.001.0001
EISBN: 9780262376013
A unique exploration of teleonomy—also known as “evolved purposiveness”—as a major influence in evolution by a broad range of specialists in biology and the philosophy of science. The evolved purposiveness of living systems, termed “teleonomy” by chronobiologist Colin Pittendrigh, has been both a major outcome and causal factor in the history of life on Earth. Many theorists have appreciated this over the years, going back to Lamarck and even Darwin in the nineteenth century. In the mid-twentieth century, however, the complex, dynamic process of evolution was simplified into the one-way, bottom-up, single gene-centered paradigm widely known as the modern synthesis. In Evolution “On Purpose ,” edited by Peter A. Corning, Stuart A. Kauffman, Denis Noble, James A. Shapiro, Richard I. Vane-Wright, and Addy Pross, some twenty theorists attempt to modify this reductive approach by exploring in depth the different ways in which living systems have themselves shaped the course of evolution. Evolution “On Purpose” puts forward a more inclusive theoretical synthesis that goes far beyond the underlying principles and assumptions of the modern synthesis to accommodate work since the 1950s in molecular genetics, developmental biology, epigenetic inheritance, genomics, multilevel selection, niche construction, physiology, behavior, biosemiotics, chemical reaction theory, and other fields. In the view of the authors, active biological processes are responsible for the direction and the rate of evolution. Essays in this collection grapple with topics from the two-way “read-write” genome to cognition and decision-making in plants to the niche-construction activities of many organisms to the self-making evolution of humankind. As this collection compellingly shows, and as bacterial geneticist James Shapiro emphasizes, “The capacity of living organisms to alter their own heredity is undeniable.”
Publisher: The MIT Press
Published: 22 August 2023
DOI: 10.7551/mitpress/14526.001.0001
EISBN: 9780262374750
The cultural ramifications of online live streaming, including its effects on identity and power in digital spaces. Some consider live streaming—the broadcasting of video and/or audio footage live online—simply an internet fad or source of entertainment, yet it is at the center of the digital mediation of our lives. In this edited volume, Johanna Brewer, Bo Ruberg, Amanda L. L. Cullen, and Christopher J. Persaud present a broad range of essays that explore the cultural implications of live streaming, paying special attention to how it is shifting notions of identity and power in digital spaces. The diverse set of international authors included represent a variety of perspectives, from digital media studies to queer studies, from human-computer interaction to anthropology, and more.While important foundational work has been carried out by game studies scholars, many other elements of streaming practices remain to be explored. To deepen engagement with diversity and social justice, the editors have included a variety of voices on such topics as access, gender, sexuality, race, disability, harassment, activism, and the cultural implications of design aesthetics. Live streaming affects a wide array of behaviors, norms, and patterns of communication. But above all, it lets participants observe and engage with real life as it unfolds in real time. Ultimately, these essays challenge us to look at both the possibilities for harm and the potential for radical change that live streaming presents.
Publisher: The MIT Press
Published: 15 August 2023
DOI: 10.7551/mitpress/14152.001.0001
EISBN: 9780262374002
An ethnographic study of diverse children on the autism spectrum and the role of media and technology in their everyday lives. In spite of widespread assumptions that young people on the autism spectrum have a “natural” attraction to technology—a premise that leads to significant speculation about how media helps or harms them—relatively little research actually exists about their everyday tech use. In Kids Across the Spectrums , Meryl Alper fills this gap with the first book-length ethnography of the digital lives of autistic young people. Based on research with more than sixty neurodivergent children from an array of racial, ethnic, and socioeconomic backgrounds, Kids Across the Spectrums delves into three overlapping areas of their media usage: cultural belonging, social relationships, and physical embodiment. Alper's work demonstrates that what autistic youth do with technology is not radically different from their nonautistic peers. However, significant social and health inequalities—including limited recreational programs, unsafe neighborhoods, and challenges obtaining appropriate therapeutic services—spill over into their media habits. With an emphasis on what autistic children bring to media as opposed to what they supposedly lack socially, Alper argues that their relationships do not exist outside of how communication technologies affect sociality, nor beyond the boundaries of stigmatization and society writ large. Finally, she offers practical suggestions for the education, healthcare, and technology sectors to promote equity, inclusion, access, and justice for autistic kids at home, at school, and in their communities.
Series: Ohlin Lectures
Publisher: The MIT Press
Published: 15 August 2023
DOI: 10.7551/mitpress/14839.001.0001
EISBN: 9780262375566
From a former Chief Economist of the World Bank, a brief, balanced, and sobering discussion of globalization trends, their drivers, and effects on inequality. The recent retreat from globalization has been triggered by a perception that increased competition from global trade is not fair and leads to increased inequality within countries. Is this phenomenon a small hiccup in the overall wave of globalization, or are we at the beginning of a new era of deglobalization? Former Chief Economist of the World Bank Group Pinelopi Koujianou Goldberg tells us that the answer depends on the policy choices we make, and in this book The Unequal Effects of Globalization , she calls for exploring alternative policy approaches including place-based policies, while sustaining international cooperation. At this critical moment of shifting attitudes toward globalization, The Unequal Effects of Globalization enters the debate while also taking a step back. Goldberg investigates globalization's many dimensions, disruptions, and complex interactions, from the late twentieth century's wave of trade liberalizations to the rise of China, the decline of manufacturing in advanced economies, and the recent effects of trade on global poverty, inequality, labor markets, and firm dynamics. From there, Goldberg explores the significance of the recent backlash against and potential retreat from globalization and considers the key policy implications of these trends and emerging dynamics. As comprehensive as it is well-balanced, The Unequal Effects of Globalization is an essential read on trade and cooperation between nations that will appeal as much to academics and policymakers as it will to general readers who are interested in learning more about this timely subject.
Series: Culture and Psychiatry
Publisher: The MIT Press
Published: 15 August 2023
DOI: 10.7551/mitpress/14504.001.0001
EISBN: 9780262375320
An intimate account of rural New England families living on the edge of homelessness, as well as the practices and policies of care that fail them. Families on the Edge is an ethnographic portrait of families in rural and small-town New England who are often undercut by the very systems that are set up to help them. In this book, author and medical anthropologist Elizabeth Carpenter-Song draws on a decade of ethnographic research to chart the struggles of a cohort of families she met in a Vermont family shelter in 2009, as they contend with housing insecurity, mental illness, and substance use. Few other works have attempted to take such a long-term view of how vulnerability to homelessness unfolds over time or to engage so fully with existing scholarship in the fields of anthropology and health services. Research on homelessness in the United States has been overwhelmingly conducted in urban settings, so much less is known about its trajectory in rural areas and small towns. Carpenter-Song's book identifies how specific aspects of rural New England—including scarce affordable housing stock, extremely limited transportation, and cultural expectations of self-reliance—come together to thwart opportunities for families despite their continual striving to “make it” in this environment. Carpenter-Song shines a light on the many high-stakes consequences that occur when systems of care fail and offers a way forward for clinicians, health researchers, and policymakers seeking practical solutions.
Publisher: The MIT Press
Published: 08 August 2023
DOI: 10.7551/mitpress/14922.001.0001
EISBN: 9780262375375
A provocative look at the unconscious mind that challenges contemporary perceptions and exposes the indefensible science that fostered them. How much of a role does the unconscious play in our decision making? In Open Minded: Searching for Truth about the Unconscious Mind, authors Ben R. Newell and David R. Shanks would argue: not very much. Behavioral science and public discourse have placed an outsized emphasis on the unconscious mind when it comes to understanding human behavior. Pursuing trails of fraud, intrigue, and claims about the power of unconscious thought, Newell and Shanks scrutinize the science that has contributed to our conventional wisdom and offer an important counterpoint to the ever-stronger traction that the unconscious mind has gained in public debate, such as the now ubiquitous claim that unconscious bias plays a large role in people's decisions and behavior. Open Minded is divided into two sections: the first examines the modern understanding of the conscious mind, and the second shifts the focus to how to reform current research. Focusing on the core processes of decision making, Newell and Shanks cut through many questionable claims about unconscious behavior. Then, they delve into the nuts-and-bolts of methodology, challenging not only psychology and the behavioral sciences but also medicine and science more broadly. In this against-the-grain approach, Newell and Shanks chart new possibilities for how we may be more open to understanding how our minds actually work.
Series: Inside Technology
Publisher: The MIT Press
Published: 08 August 2023
DOI: 10.7551/mitpress/11649.001.0001
EISBN: 9780262374552
An innovative historical analysis of the intersection of religion and technology in making the modern state, focusing on bodily production and reproduction across the human-animal divide. In Milk and Honey , Tamar Novick writes a revolutionary environmental history of the state that centers on the intersection of technology and religion in modern Palestine/Israel. Focusing on animals and the management of their production and reproduction across three political regimes—the late-Ottoman rule, British rule, and the early Israeli state—Novick draws attention to the ways in which settlers and state experts used agricultural technology to recreate a biblical idea of past plenitude, literally a “land flowing with milk and honey,” through the humanimal body. Novick presents a series of case studies involving the management of water buffalo, bees, goats, sheep, cows, and people. She traces the intimate forms of knowledge and bodily labor—production and reproduction—in which this process took place, and the intertwining of bodily, political, and environmental realms in the transformation of Palestine/Israel. Her wide-ranging approach shows technology never replaced religion as a colonial device. Rather, it merged with settler-colonial aspirations to salvage the land, bolstering the effort to seize control over territory and people. Fusing technology, religious fervor, bodily labor, and political ecology Milk and Honey provides a novel account of the practices that defined and continue to shape settler-colonialism in the Palestine/Israel, revealing the ongoing entanglement of technoscience and religion in our time.
Series: Playful Thinking
Publisher: The MIT Press
Published: 01 August 2023
DOI: 10.7551/mitpress/14495.001.0001
EISBN: 9780262375115
A deep dive into practical game design through playful philosophy and philosophical play. What are video games made of? And what can that tell us about what they mean? In The Stuff Games Are Made Of , experimental game maker Pippin Barr explores the materials of video game design. Taking the reader on a deep dive into eight case studies of his own games, Barr illuminates the complex nature of video games and video game design, and the possibilities both offer for exploring ideas big and small. Through a variety of engaging and approachable examples, Barr shows how every single aspect of a game—whether it is code, graphics, interface, or even time itself—can be designed with and related to the player experience. Barr's experimental approach, with its emphasis on highly specific elements of games, will leave readers armed with intriguing design philosophy, conceptual rigor, and diverse insights into the inner life of video games. Upon finishing this book, readers will be ready to think deeply about the nature of games, to dive into expressive and experimental game design themselves, or simply to play with a new and expanded mindset.
Series: The Works of George Santayana
Publisher: The MIT Press
Published: 01 August 2023
DOI: 10.7551/mitpress/15336.001.0001
EISBN: 9780262377324
A critical edition of a classic work by the renowned philosopher George Santayana evaluating key movements in American intellectual history. Winds of Doctrine presents six essays by the internationally recognized critic and philosopher George Santayana. The essays, edited by David E. Spiech, Martin A. Coleman, and Faedra Lazar Weiss, and introduced by Paul Forster, address the broad sweep of intellectual trends—or, as the title suggests, the ever-changing winds of thought—of the Spanish-born American thinker's time. The topics range from the secularization of American culture to the rise of religious modernism to the “genteel tradition” in American philosophy, the subject of Santayana's final lecture in America and perhaps his best known essay. The original Winds of Doctrine , published in 1913, was the first book published after Santayana's 1912 departure for Europe. Santayana had felt stifled at Harvard for some time, and his long-contemplated resignation from academia released him from previous obligations and allowed him a new freedom to think and write. Much later, Santayana remarked on the significance of that choice to step away: “In Winds of Doctrine and my subsequent books, a reader of my earlier writings may notice a certain change of climate. . . . It was not my technical philosophy that was principally affected, but rather the meaning and status of philosophy for my inner man.” An insightful document of American intellectual history, supplemented with annotations and rich textual commentary, Winds of Doctrine is a vital and engaging survey of the religious, political, philosophical, and literary trends of the twentieth century.
Book
Series: Urban and Industrial Environments
Publisher: The MIT Press
Published: 25 July 2023
DOI: 10.7551/mitpress/14892.001.0001
EISBN: 9780262374934
A creative and comprehensive exploration of the institutional forces undermining the management of environments critical to public health. For almost two decades, the citizens of western Mexico have called for a cleanup of the Santiago River, a water source so polluted it emanates an overwhelming acidic stench. Toxic clouds of foam lift off the river in a strong wind. In Sewer of Progress , Cindy McCulligh examines why industrial dumping continues in the Santiago despite the corporate embrace of social responsibility and regulatory frameworks intended to mitigate environmental damage. The fault, she finds, lies in a disingenuous discourse of progress and development that privileges capitalist growth over the health and well-being of ecosystems. Rooted in research on institutional behavior and corporate business practices, Sewer of Progress exposes a type of regulatory greenwashing that allows authorities to deflect accusations of environmental dumping while “regulated” dumping continues in an environment of legal certainty. For transnational corporations, this type of simulation allows companies to take advantage of double standards in environmental regulations while presenting themselves as socially responsible and green global actors. Through this inversion, the Santiago and other rivers in Mexico have become sewers for urban and industrial waste. Institutionalized corruption, a concept McCulligh introduces in the book, is the main culprit, a system that permits and normalizes environmental degradation, specifically in the creation and enforcement of a regulatory framework for wastewater discharge that prioritizes private interests over the common good. Through a research paradigm based in institutional ethnography and political ecology, Sewer of Progress provides a critical, in-depth look at the power relations subverting the role of the state in environmental regulation and the maintenance of public health.
Series: Inside Technology
Publisher: The MIT Press
Published: 18 July 2023
DOI: 10.7551/mitpress/14648.001.0001
EISBN: 9780262374644
A framework for knowledge ownership that challenges the mechanisms of inequality in modern society. Scholars of science, technology, medicine, and law have all tended to emphasize knowledge as the sum of human understanding, and its ownership as possession by law. Breaking with traditional discourse on knowledge property as something that concerns mainly words and intellectual history, or science and law, Dagmar Schäfer, Annapurna Mamidipudi, and Marius Buning propose technology as a central heuristic for studying the many implications of knowledge ownership. Toward this end, they focus on the notions of knowledge and ownership in courtrooms, workshops, policy, and research practices, while also shedding light on scholarship itself as a powerful tool for making explicit the politics inherent in knowledge practices and social order. The book presents case studies showing how diverse knowledge economies are created and how inequalities arise from them. Unlike scholars who have fragmented this discourse across the disciplines of anthropology, sociology, and history, the editors highlight recent developments in the emerging field of the global history of knowledge—as science, as economy, and as culture. The case studies reveal how notions of knowing and owning emerge because they reciprocally produce and determine each other's limits and possibilities; that is, how we know inevitably affects how we can own what we know; and how we own always impacts how and what we are able to know. Contributors (Listed in Order of Appearance) Marjolijn Bol, Lissant Bolton, Cynthia Brokaw, Marius Buning, Myles W. Jackson, James Leach, Annapurna Mamidipudi, Viren Murthy, Vivek S. Oak, Jörn Oeder, Dagmar Schäfer, Amy E. Slaton
Series: Distribution Matters
Publisher: The MIT Press
Published: 18 July 2023
DOI: 10.7551/mitpress/13562.001.0001
EISBN: 9780262374248
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech , a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.
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