Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in psychology and anthropology, and there has been a recent surge in research on making LLMs more culturally inclusive, going beyond multilinguality and building on findings from psychology and anthropology. In this paper, we survey efforts towards incorporating cultural awareness into text-based and multimodal LLMs. We start by defining cultural awareness in LLMs, taking definitions of culture from the anthropology and psychology literature as a point of departure. We then examine methodologies adopted for creating cross-cultural datasets, strategies for cultural inclusion in downstream tasks, and methodologies that have been used for benchmarking cultural awareness in LLMs. Further, we discuss the ethical implications of cultural alignment, the role of Human-Computer Interaction (HCI) in driving cultural inclusion in LLMs, and the role of cultural alignment in driving social science research. We finally provide pointers to future research based on our findings about gaps in the literature.

A neural language model trained on a text corpus can be used to induce distributed representations of words, such that similar words end up with similar representations. If the corpus is multilingual, the same model can be used to learn distributed representations of languages, such that similar languages end up with similar representations. We show that this holds even when the multilingual corpus has been translated into English, by picking up the faint signal left by the source languages. However, just as it is a thorny problem to separate semantic from syntactic similarity in word representations, it is not obvious what type of similarity is captured by language representations. We investigate correlations and causal relationships between language representations learned from translations on one hand, and genetic, geographical, and several levels of structural similarity between languages on the other. Of these, structural similarity is found to correlate most strongly with language representation similarity, whereas genetic relationships—a convenient benchmark used for evaluation in previous work—appears to be a confounding factor. Apart from implications about translation effects, we see this more generally as a case where NLP and linguistic typology can interact and benefit one another.