Actions by individuals and households to reduce carbon-based energy consumption have the potential to change the picture of U.S. energy consumption and carbon dioxide emissions in the near term. To tap this potential, however, energy policies and programs need to replace outmoded assumptions about what drives human behavior; they must integrate insights from the behavioral and social sciences with those from engineering and economics. This integrated approach has thus far only occasionally been implemented. This essay summarizes knowledge from the social sciences and from highly successful energy programs to show what the potential is and how it can be achieved.

This content is only available as a PDF.
This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) license, which permits copying and redistributing the material in any medium or format for noncommercial purposes only. For a full description of the license, please visit