Debates in AI ethics often hinge on comparisons between AI and humans: which is more beneficial, which is more harmful, which is more biased, the human or the machine? These questions, however, are a red herring. They ignore what is most interesting and important about AI ethics: AI is a mirror. If a person standing in front of a mirror asked you, “Who is more beautiful, me or the person in the mirror?” the question would seem ridiculous. Sure, depending on the angle, lighting, and personal preferences of the beholder, the person or their reflection might appear more beautiful, but the question is moot. AI reflects patterns in our society, just and unjust, and the worldviews of its human creators, fair or biased. The question then is not which is fairer, the human or the machine, but what can we learn from this reflection of our society and how can we make AI fairer? This essay discusses the challenges to developing fairer AI, and how they stem from this reflective property.