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Deborah Estrin
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Journal Articles
Publisher: Journals Gateway
Daedalus (2016) 145 (1): 43–53.
Published: 01 January 2016
Abstract
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Digital applications and tools that capture and analyze consumer behaviors are proliferating at a bewildering rate. Analysis of data from large numbers of consumers is transforming advertising, generating new revenue streams for mobile apps, and leading to new discoveries in health care. In this paper, we consider a complementary perspective: the utility of these implicitly generated data streams to the consumer.