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Winter 2002
January 01 2002
Brand Identity Development in the New Economy
Jerry Kathman
Online ISSN: 1531-4790
Print ISSN: 0747-9360
© 2002 Massachusetts Institute of Technology
2002
Design Issues (2002) 18 (1): 24–35.
Citation
Jerry Kathman; Brand Identity Development in the New Economy. Design Issues 2002; 18 (1): 24–35. doi: https://doi.org/10.1162/07479360252756269
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