Brand Styles in Commercial Design

Oscar Person is a PhD Candidate at the department of Product Innovation Management, Delft University of Technology, The Netherlands. His research focuses on the commercial role of design and how companies can attain a competitive advantage by managing the style of their products. Oscar Person's earlier articles have been published in Design Studies and Journal of Marketing Management.

Dirk Snelders is Associate Professor of Marketing at the Department of Product Innovation Management, Delft University of Technology, The Netherlands. He received his PhD from the same university in 1995. Dirk Snelders' research focuses on the importance of design for competition and innovation. His articles have, among others, appeared in the Journal of Product Innovation Management, Design Studies, Empirical Studies of the Arts, and the British Journal of Psychology.