Design Management in Small- and Medium-Sized Mexican Enterprises

Joaquin T. Iduarte is a Mexican associate professor of the School of Architecture and Design of the Autonomous University of the State of Mexico where he received his BID. He studied a Master in Science of Design at Arizona State University in the USA. He also obtained a specialty on Strategic Design. His research interests include design management, design education, and design sustainability. He has participated in several national and international conferences and published some articles in design and education journals.

Martha Patricia Zarza is a Mexican Associate Professor of the School of Architecture and Design of the Autonomous University of the State of Mexico. She is an industrial designer and received a Master in Products Development in the Polytechnic University of Catalonia in Barcelona, Spain. She also received a Master in Science of Design at Arizona State University in the USA. She has a PhD in Social Science. Her research interests include gender issues of design, design management and design sustainability. She has published several articles in national and international journals. She is a member of the national system of researchers.