Design Strategies in Different Narrative Frames

Francesco Zurlo earned his PhD in Industrial Design and is Associate Professor of Industrial Design at Politecnico di Milano, where he has been Deputy Director of INDACO (Industrial Design, Art, Communication and Multimedia, Fashion Department) and Director of the International Master in Strategic Design. Held in China, he is also Director of the International Master in Interior Design and Management. He is author of numerous international publications about Strategic Design.

Cabirio Cautela earned his PhD in Business Management and is Assistant Professor of Strategic Design and Design Management at Politecnico di Milano. His research topics deal with the strategic role of design, the design management processes and how design generates new business models and new ventures. Since 2012, he has been Visiting Scholar at Stanford University (Center of Design Research) for the purpose of researching business models' evolution in start-ups' early stages.