Incremental and Radical Innovation: Design Research vs. Technology and Meaning Change

Donald A. Norman is cofounder of the Nielsen Group, an IDEO fellow, Trustee of IIT's Institute of Design (Chicago), and former Vice President of Apple. He is professor emeritus of Computer Science and Design at Northwestern University and professor emeritus of Psychology and Cognitive Science at the University of California, San Diego. He is a member of the American National Academy of Engineering and the American Academy of Arts and Sciences. At Korea's Advanced Institute of Science & Technology (KAIST), he has been Distinguished Visiting Professor of Industrial Design. He was awarded the Benjamin Franklin medal in Computer and Cognitive Science and has honorary degrees from the University of Padua (Italy) and the Delft University of Technology (Netherlands). Donald Norman is author of numerous books including, Design of Everyday Things, Emotional Design, and Living with Complexity. He can be found at www.jnd.org.

Roberto Verganti is Professor of Management of Innovation at Politecnico di Milano. He has been a Visiting Scholar at the Harvard Business School twice, Copenhagan Business School, and Mälardalen University in Sweeden. He serves on the European Design Innovation Leadership Board of the European Commission. His book, Design-Driven Innovation, published by Harvard Business Press has been nominated by the Academy of Management for the George R. Terry Book Award as one of the best six books published in 2008 and 2009. He can be found at www.verganti.com.