Modeling Business Models

Lianne Simonse leads two research programs, Designing Business Models for Home Healthcare and Design Roadmapping, at the faculty of Industrial Design Engineering, Delft University of Technology, the Netherlands. These programs focus on contributing to the collective learning and body of knowledge of scholars and practitioners in strategic product design. Her 20 years of strategic design experience includes ventures, networks and multinationals. She has a PhD in socio-technical systems design followed by assistant professor positions in innovation- and design management. She teaches at the Strategic Product Design master, e.a., the courses “Strategic Product Design Research” and “Design Roadmapping.