This paper explores aesthetics in what it calls new social design. It asks, “How can designers work with aesthetics when the main design object is social, and traditional object-bound aesthetic concepts lose their validity.” It describes three approaches to aesthetics: agonistic, which sees aesthetics as a way to lure people to interact with controversial content; convivial, which finds aesthetics in community interactions; and conceptual, which does away with aesthetics. All these have precedents in art.

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