Toward Design Orientation and Integration: Driving Design from Awareness to Action

Erez Nusem is a lecturer in Design Innovation at the University of Sydney. His research emphasizes the value of design in realizing social and economic outcomes. Through his engagements he has worked with hospitals, aged care providers, and government entities to improve stakeholder outcomes and experiences, and to realize organizational change and design integration through longitudinal embedded projects.

Judy Matthews is a senior lecturer at the Queensland University of Technology (QUT) Business School in Brisbane, Australia, where she teaches both MBAs and senior executives on topics of innovation management, facilitates problem framing and problem solving in complex environments, and uses design thinking to develop and execute new possibilities. Her enthusiasm for the importance of innovation management can be traced to her research into innovation systems in Australia, in public sector research, and development, and in the management of change. For the past six years, Judy has been an active researcher and facilitator in the development and application of design mindsets and methods, recognizing that the frameworks, tools, and mindsets of designers can be used by managers to help problem solve, innovate, and develop new business models in their businesses.

Cara Wrigley is associate professor of Design Innovation at The University of Sydney, residing in the Design Lab—an interdisciplinary research group within the School of Architecture, Design and Planning. She is an industrial designer actively researching design's value in business—specifically through the creation of strategies to design business models which lead to emotive customer engagement. Her primary research interest is in the application and adoption of design innovation methods by various industry sectors to better address customer latent needs. Wrigley's work to date has crossed research boundaries and appears in a wide range of disciplinary publications.