Grounded in interaction criticism, this article uses visual analysis to explore the performance techniques offered by the female-focused sex education platform OMGYes. Motivated to close a gendered orgasm gap, the site employs a range of methods designed to provide its users with techniques to achieve orgasm. Contextualizing the site within broader cultures of self-improvement, the article addresses the site's design practices in conjunction with the emergent neoliberal subjectivity of the (sexual) entrepreneur, implicating OMGYes in a postfeminist critique of retail activism as an individualized approach to empowerment.

interaction criticism, OMGYes, neoliberal subjectivities, sexual entrepreneur, orgasm, performance studies
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© 2019 Massachusetts Institute of Technology
2019
Massachusetts Institute of Technology
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