Abstract
This article aims to understand different service design concepts and investigate how multiple service design concepts may be better integrated and interconnected based on mutually benefitting relationships. It proposes a typology of three service design concepts and an integrative service design framework, which guides specific pathways for cross-fertilization between marketing/management-centric and design-centric service designs and the expansion of multidisciplinary service design. The framework can serve as a frame of reference for discussing service design and as a tool to position existing and future service design studies in the wide landscape of service designs.
This content is only available as a PDF.
© 2020 Massachusetts Institute of Technology
2020
Massachusetts Institute of Technology
You do not currently have access to this content.