Designing the Design of the PyeongChang Winter Olympics

Don Ryun Chang is dean of the Graduate School of Film and Digital Media, and a professor of the Visual Communication Design department of Hongik University in Seoul, Korea. He is former CEO of Interbrand Korea and has served as the chair of the design advisory for the 2018 PyeongChang Winter Olympics. Don is also a former president of the International Council of Graphic Design Associations (now known as ico-D) and was thecreative director for numerous corporate identities and place branding projects including Dynamic Korea, DDP, Korea Tourism Office, and 2002 FIFA World Cup. His books include Transbranding in the Trans Age and Integrated Brand Communications.