Note
The title is taken from Margaret Mead and Rudolph Modley, “Communication Among All People, Everywhere”, Natural History (August-September, 1968), in which they discuss and categorize graphic symbols. Modley is regarded by Arthur as a mentor, and a copy of the piece is in Arthur's papers, held in Archive of Advertising and Design at the Royal Ontario Museum, Toronto, Ontario.
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© 2001 Massachusetts Institute of Technology
2001