Dirk Snelders is associate professor at the Department of Industrial Design, Eindhoven University of Technology, The Netherlands, and visiting professor at the International Design Business Management program at Aalto University, Helsinki, Finland. He received his PhD from Industrial Design Engineering (IDE) at Tu Delft, in 1995, and previously worked at the business School of the University of Namur in Belgium, and Delft University of Technology in The Netherlands. Dirk Snelder's research focuses on the importance of design for processes of competition and innovation. Earlier work focused on aesthetic product judgments and the role of novelty and branding in such judgments. His articles have, among others, appeared in Design Issues, Design Studies, the Journal of Product Innovation Management, and the British Journal of Psychology.
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