Over the past five years, Elsevier has focused on implementing FAIR and best practices in data management, from data preservation through reuse. In this paper we describe a series of efforts undertaken in this time to support proper data management practices. In particular, we discuss our journal data policies and their implementation, the current status and future goals for the research data management platform Mendeley Data, and clear and persistent linkages to individual data sets stored on external data repositories from corresponding published papers through partnership with Scholix. Early analysis of our data policies implementation confirms significant disparities at the subject level regarding data sharing practices, with most uptake within disciplines of Physical Sciences. Future directions at Elsevier include implementing better discoverability of linked data within an article and incorporating research data usage metrics.