Impersonation is a practice of masquerading that troubles the boundaries between performance and the law. In 2013, The Yes Men, Diana Taylor, and Jesusa Rodríguez engaged in a digital impersonation of the agrochemical and biotechnology giant Monsanto in Chiapas, Mexico. This action led to debates about when impersonation qualifies as performance and when it counts as fraud, which raised questions of academic freedom, codes of ethics, and conflicts of interest.

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