Sustained by the triangulated forces of the K-pop industry, South Korean national policy, and the ever-morphing discourse on culture and technology in the postindustrial era, industry leader SM Entertainment's “new culture technology” invites critical scrutiny of neoliberal labor practices in the K-pop industry, the South Korean inflection of the creative economy, and the unique pursuit of cyborgized celebrity culture that emerged as a collaboration between private entertainment companies and the South Korean state.

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