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Journal Articles

K-Contagion: Sound, Speed, and Space in “Gangnam Style”

Marcus Tan
Publisher: Journals Gateway
TDR/The Drama Review (2015) 59 (1 (225)): 83–96.
DOI: https://doi.org/10.1162/DRAM_a_00430
Published: 01 March 2015
Abstract
“Gangnam Style” remains an unparalleled pop phenomenon. The music video’s “universality” inspires questions about attributes that have resulted in such a crosscultural contagion. The visual and musical qualities of the “Gangnam Style” video exemplify conditions of liquid modernity and society’s obsession with speed.
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