The princess makeover is a signature Disney performance that articulates the interplay between the production of a desiring subject and the commodification of experience. It is a transformation that demands affective labor from consumers on behalf of one of the world’s preeminent brands.

Canadian artist Brian Jungen has achieved international fame for taking mass-produced goods—plastic chairs, gas cans, basketball sneakers—and transforming them into intricately wrought pieces that resemble First Nations art objects. Displayed in the Smithsonian's National Museum of the American Indian, Jungen's pieces produced a Brechtian Verfremdungseffekt .