The traditional festivities have been usually analysed in social sciences as a mode of generating sociability and social cohesion, not only in traditional societies but also in modern ones. However, from Randall Collins's perspective, the festive ritual is used by certain groups to define identity, strengthen stratification, and establish political domination by creating shared focus points and building up emotional energy. This perspective allows us to go beyond the notion that festive ritual as Fallas forges consensus or the simplistic interpretation of folk culture as a weapon in resisting the powers that be. Collins shows us that ritual is a social arena in which various status groups struggle for domination. Nonetheless, his perspective must be nuanced given that the organisers of traditional culture rituals do not themselves constitute a social/political elite or movement, but rather are middlemen operating as a dominant group in a relatively autonomous social sphere. This can be seen in the analysis of the Fallas of Valencia: the sociability fostered by the festive culture and the Interaction Ritual (IR) generation of emotional energy allow a socially mobilised minority to define the regional identity, to exclude those considered enemies or foreigners, and to reproduce social stratification.

Festive culture has attracted growing scholarly interest since the 1980s, showing that sociability and its ritual basis are not an element of the past but, as suggested by Collins, make up the basis of social stratification (Collins, 2005). Previous works on festivities and traditions have certainly stated the possibility of a combination of modernity and tradition, of communal forms of sociability and the structure of society. In general, this point of view highlights the potential of festive sociability for generating and articulating a collective identity and, at the same time, permitting the development of an individual identity that is not annulled but strengthened through ritual interactions (Costa, 2002).

Furthermore, traditions and rituals have been interpreted as a way of fostering consensus, breaking down social conflicts or generating what has, in a somewhat confused manner, been classified as civil religion (Bellah, 1967). This perspective observes the rituals of contemporary societies as exercises of national communion (Shils & Young, 1953) and interprets it as a mechanism for creating shared, sacred memory, and thus a foundation for social cohesion and political order (Bellah, 1967). However, from other perspectives, festive rituals can also become a social space for symbolic investments of power, especially carnival festivities (Bakhtin, 1968; Gilmore, 1995). Moreover, some traditional cultural celebrations (such as carnivals) include rites that challenge authority or turn the ‘normal order’ upside down (Antebi & Pujol, 2008; Cohen, 1982). Therefore, established authority is altered in these spaces, with rites that can be described as ‘realms of pure possibility’ in which alternative models of society operate (Turner, 1988). Moreover, in festive contexts people may radically change their appearance, risk harm by over-drinking, handling fireworks, or running with bulls, thus turning their bodies into ‘recreational battlefields’ that link pre-modern tradition with post-modern consumerism (Langman, 2003). These exhibitions have been interpreted as rituals in which social identities could be redefined by those lower down the social ladder (Lewis, 1996; Spooner, 1996). Moreover, those interactions in challenging contexts (such as riding bulls or handling fireworks) put the group at risk and therefore foster group solidarity and boundaries, giving them emotional energy (EE) pay-offs and moral awareness (Summers-Effler, 2007; Walby & Spencer, 2018). Nonetheless, domination processes embedded on festive ritual is underestimated in these studies given that these customs obey rules that are laid down by tradition and habit, including patriarchal domination and the setting of gender roles such as those applied in carnivals or Mardi Gras (Gilmore, 1998a; Kates, 2003; Ravenscroft & Matteucci, 2003).

Therefore, it is worth considering the possibility of developing the social and political struggle within the framework of festive culture and the possibility of redefining social roles and collective identities (Gisbert Gracia, 2011; Guss, 2001). The festive ritual can thus take place as a form of uprising, not just of symbolic investment but of a struggle to control public space and local power (Delgado, 2003; Rivière, 1984). According to Durkheim, we can conceptualise religion as a form of rationale for society, and ritual as the instrument that generates a representation of collective identity, producing ideas charged with social significance (Durkheim, 2007; Shils & Young, 1953). Yet based on this conceptualisation, we believe one needs to complement it with Collins’ idea that these representations and rituals simultaneously define political rules and social structuring, and are therefore vehicles of domination and stratification. On the one hand, the literature on traditional culture tends to focus only on reproduction aspects of social roles. On the other hand, academic approaches to local governance generally leave out the cultural dimension of instruments for building political consensus and the social domain. By contrast, we see Collins (2005) perspective on Interaction Ritual Chains (IRC) as a way of forging an analytical link between the two phenomena. This approach helps explain both the survival of the festivity and the logic of reproducing a social order that some sectors legitimise as ‘natural’ through their monopoly of the ritual.

From this point of view, rituals set out the identities of the different status groups, establish the centrality of one group over another through their position and command of the ritual, and emotionally charge and mobilise some groups to dominate others (Collins, 2005). As these rituals create collective representations charged with emotional force, they are a powerful instrument for catalysing the moral force that defines dominant collective representations (Dingley, 2008; Fournier, 2010). Then, there are the strong feelings stemming from the ritual and from the communal ‘shared intent’ accompanying it (Tomasello, 2010). These features come to the fore in hard, risky feats undertaken in a ritualised way (Walby & Spencer, 2018).

Moreover, the social interaction at festivals creates a ‘cultural capital’ that consists of symbolic membership and ‘investment’ in social networks, and that may be used to dominate and exclude others or to punish those transgressing the symbols consecrated by the ritual (Jörg & Collins, 2001, p. 514) In order to analyse the dynamics of domination at the Fallas festivity, we firstly take Collins’s concepts regarding interaction rituals (2009), to analyse the festive ritual not as a way of consensus-building – as proposed by sociologists inspired by Durkheim or by functionalism (Bellah, 1967; Shils & Young, 1953) – but as a mechanism for social domination. This theoretical perspective allows us to come up with a new perspective on the mechanisms of domination in the status group organised around a ritual such as the Fallas. Ethnographic observation and discussion groups were used to focus on mechanisms for the emotional creation of shared experiences, sacred symbols, and the delimitation of social group boundaries. We establish how the ritual is used to delimit the differentiated status group, set the festive calendar, and define identity and politics. Lastly, we highlight the importance of this perspective in understanding stratification and political domination in societies such as Valencian Country, where advanced modernity coexists alongside an ethnocentric definition and reproduction of the social and political elite through a local ritual and the emotional energy it generates. Likewise, this analysis lets us delve deeper into the instrumental use of festive culture in contemporary society by intermediate status groups, and thus to further refine the generic interrelationship between ritual and status suggested by Collins (2009). Thus, we analyseboth the bi-directional relationship between the group dominating the ritual and political power, and the creation of emotionally loaded symbols, not just as a product of the interaction ritual defining the group – as stated by Collins (2009) – but also as a symbolic tool underpinning a social order in the context of a territorial and political dispute (such as that in Valencia).

The paper is based on the results of research on the Fallas of Valencia, co-ordinated by (author name citation anonymised). Six researchers from University of València participated in the study from February to November 2018 at the request of the Department of Gender Equality (part of the University of Valencia’s Advisory Council). The local government, as Fallas organiser and financial contributor, requested an analysis of the city's festivities from a gender perspective, with the aim of identifying factors fostering sexism. This study was the basis for a more general sociological study on the creation of identities and social reproduction through the rituals of interaction covered in this paper.

The field work comprised various stages. The preparatory stage involved an exhaustive bibliographic review of previous research on the Fallas and was accompanied by analysis of festival management structures. The second covered fieldwork using diverse research methodologies. These fell under two broad heads: (a) a systematic, quantitative and descriptive analysis of the Fallas creations from a photographic dossier of each one and a codification of the figures. This information was gathered during the holding of the 2018 Fallas, with the collaboration of a fourteen-man team that let us cover the whole city and analyse 207 Fallas (giant papier mâché creations), representative of the total of 380; (b) twelve semi-structured interviews were conducted with Fallas representatives and six discussion groups were held between May and October 2018. The groups sought to bring out diverse discourses bearing on our research aims. Therefore, the first step was to identify those groups that might have different views on the Fallas given their position in the social and discursive structure. Groups were set up by sex and type of relationship with the festival Table 1.

Table 1.

Composition of the Discussions Groups (DG).

Members of Fallas organisationNonmembers of Fallas organisation (but participants)Nonmembers of Fallas (not participants)
Women DG 3 DG 1 DG 5 
Men DG 4 DG 2 DG 6 
Members of Fallas organisationNonmembers of Fallas organisation (but participants)Nonmembers of Fallas (not participants)
Women DG 3 DG 1 DG 5 
Men DG 4 DG 2 DG 6 

Source: the authors.

The discourses and debates documented in the discussion groups proved to be excellent tools for the qualitative analysis of ritual chains of interaction (Brown, 2011). The processes and the participants included (and excluded) shed light on the creation of symbols and emotional energy in the Fallas festival through the mechanisms identified by Collins (2009) and by Summers-Effler (2007). The sense of moral outrage against those transgressing the festival’s symbols was also analysed. So too were the mechanisms for constructing images and discourses on the legitimacy of the conservative vision of group and territorial identity, and articulating condemnation of those the group considers to be transgressors and who betray the symbols the group holds dear (mechanisms identified by Collins, 2009). Said analysis shows how these symbols act as mechanisms for social domination and identity reproduction. Finally, photographic and ethnographic material was encoded and examined through content analysis, and the discussion groups were transcribed and codified with Atlas/ti.

One of Émile Durkheim’s most influential and durable contributions is his analysis of the ritual as a form of establishing society, not just on a symbolic level, but also as the basis for economic exchange and political structure (Collins, 1992; Durkheim, 2007). This allows us to understand that society is not based on a conscious, rational foundation as affirmed by rationalist and utilitarian theses (Collins, 1992). Likewise, ritual is a mechanism that forms the basis of the shared categories of organisation in the natural and social world and allows for the creation of representations of the collective identity charged with emotional force (Collins, 2005).

Collins considers there to be two legacies of Durkheimian theory (Collins, 1996). The first stresses the macro sociological level such as the division of labour and collective consciousness. The second, – which is of a more anthropological nature and has been applied at the micro-level by sociologists such as Erving Goffman, 1970 and Basil Bernstein (1989), – provides a micro basis for the analysis of interaction rituals and class cultures. Likewise, for Collins (1996) the Durkheimian tradition may also help link the macro questions of stratification at the micro-level. Thus, Interaction Ritual (IR) perspective explains a link between the micro-level of festive interaction rituals with the macro-level of social conflicts and structures. In Collins’ view (1996, 2009), following Numa Denis Fustel de Coulanges in his work Ancient City (Fustel de Colanges, 2009), there is no contradiction between IR theory and Conflict theory because they are complementary (Collins, 1996).1 Thus, rituals are not a way to generate consensus and social harmony – as suggested by functionalism and its descendants (Birnbaum, 1955) – but instead constitute a framework for social conflicts (Fustel de Coulanges, 1984).

Furthermore, rituals can foster a notion of belonging to a local group, including those considered citizens in the ritual and excluding non-citizens from them because they are considered inferior or foreign (Fustel de Coulanges, 1984). Thus interaction rituals in a festive setting define an ‘us’ based on representation of the community’s origins (Picard, 2016) and link individual identity to in-group socialisation (Costa, 2001). On the one hand, within the status group people not considered worthy for social reasons may be excluded, or women may be confined to a secondary role, thus helping to reproduce patriarchal structures (Gisbert Gracia, 2011; Ravenscroft & Matteucci, 2003). In addition, the festive culture may reinforce the definition of the boundaries of the ethnic or social group through rituals that reproduce a conflict and the representation of the other (González Hernández, 1996; Santamarina, 2008).2 In this process, there is a creation of an ‘us’ and boundaries for accessing social citizenship, while a social hierarchy is established in terms of prominence within the ritual. There is simultaneously a legitimation of the definition of own culture in contrast to the culture of others, even though others often share very similar festive rituals (Ariño Villarroya, 1992a).3 However, in contemporary and pluri-cultural societies, festive identities and collective symbols are not always consensual and unanimous.

Additionally, festive rituals constitute a chance to exhibit economic power in the form of conspicuous consumption, as analysed by Veblen (1899). This materialises in the offering of donations, sacrifices or the provision of food and drink for all or some of the population that enable the satisfaction of desires and collective exaltation (Picard, 2016). Likewise, they also exercise wealth destruction, which may in some cases also serve as rituals for purification or punishment of those considered to be at fault, such as the burning of effigies (ninots) in the case of the Fallas, or floats and costumes at carnivals. This is a transgressive ritual if the party represented is a powerful one, but one which may also serve to reinforce the established order if the parties represented and maligned are the marginalised or the excluded (Gilmore, 1998b; Mintz, 1997).

Stratification is also based on rituals of power that involve a continuum where some classes give the orders, others form part of chains and institutions that implement those orders, and others simply comply and obey. Domination and conflict in modern societies take place within complex organisations with internal structures of power and prestige (Dahrendorf, 1962), which could also be applied to the festive environment, where a few are in control and occupy high-profile, ‘centre-stage’ positions that the ritual organisation affords them, where they are aligned in relation to ideals (Goffman, 1970).4 Bearing all of this in mind, these rituals are not neutral in relation to inequality but, on the contrary, are weapons for reproducing or changing social structures (Collins, 2005). These social strata engaged in festivities, which may identify with the status groups defined by Max Weber (1944), establishing their identity through what Collins conceptualises as Interaction Ritual Chains (IRC) (2005). On the one hand, rituals take on the appearance of focusing on the community itself and representing it as a unit. However, the focus is on religious and historic symbols, thus paying tribute to one part of the community – and its social and symbolic descendants – which is normally in power.

Thus, individuals who take part in successful interaction rituals on a regular basis, such as festive culture, are charged with emotional energy and confidence, key to social and political domination. As Summers-Effer notes (2007), apparently festive rituals may well involve the kind of IRC formal rituals identified by Collins. However, she observes that group risk may enhance group pay-offs (2007). It is precisely this kind of risky group behaviour that characterises key rituals in Southern European festive culture. Prime examples are the Sanfermines (bull-running in Pamplona) and the Fallas (handling fireworks, with all the dangers entailed). Exposing the group as a whole to physical harm is used as a way of fostering a common mood and group solidarity (Ravenscroft & Matteucci, 2003; Roviras & Castellet, 2017).

Likewise, participation in the ritual shapes the identity of small groups and networks such as social movements or organising committees for festive events (Summers-Effler, 2007). By contrast, those who are not accepted into the ritual become demoralised and are more likely to consent to that domination or, under certain circumstances, oppose the ritual (Boyns & Luery, 2015). Being the centre of the ritual affords political benefits in terms of political status, which is greater the more followers are gathered. Therefore, the ritual is a central element of social stratification. Likewise, we might also consider that a status group greatly mobilised by the festive ritual, such as the groups promoting the rituals (such as the casals fallers: the social clubs that organise the Fallas), manages to gain social and political capital, thus exercising a position of power and a privileged position in terms of status in the local context (Collins, 2009; Rivière, 1984). This occurs even though their cultural form does not belong to an elite class with abstract, individualised thought but rather draws on symbolic forms of a given dimension based upon tradition and community. However, social capital emerging from rituals may be used to develop clientelist networks. This is especially so if this is the purpose of the party funding and centralising the organisation of the ritual. In such case, a neo-patrimonial kind of political structure arises (Resico, 2015), in which status groups and political institutions join hands within the ritual and keep others out. This puts festivity organisers in a socially privileged position – which we suggest has been Valencia’s case ever since the mid-Twentieth century.

The Fallas constitute a traditional festivity of huge dimensions because of its audience appeal and, in particular, because it constitutes a network numbering over 100,000 people in Valencia, Spain’s third-largest city, with some 790,000 inhabitants in 2017 (Oficina Estadística. Ajuntament de València, 2018). The roots of the Fallas festival go back to the popular satirical catafalques built in the squares and streets of the city’s historic quarters in the mid-Eighteenth century (Ariño Villarroya, 1992a). That early forerunner of today’s Fallas was initially banned by the bourgeois authorities until they discovered that they could instrumentalise it in their favour. In the process, the Fallas became Valencia’s ultimate expression of sentiment, like a new, local religion (Ariño Villarroya, 1992a) forging a local identity, and an ‘us’ and ‘them’ through the ritual. This explains why after Franco won the Spanish Civil War, the new Fascist regime proceeded to intensify control over the Fallas festivity with a host of special arrangements, regulations and institutions. These arrangements did away with the earlier political and ideological pluralism of the festivity and quickly turned it into a propaganda vehicle serving the dictatorship’s ends (Hernàndez i Martí, 1996). This marked the beginning of a long period during which the festivity became a tool of hegemony in the city’s political and social life. The homage paid to the dictator by the Junta Central Fallera (Fallas Central Board, JCF) and the tradition of making offerings to the Verge dels Desamparats (Our Lady of the Forsaken) were part and parcel of the ‘National Catholicism’ of the time that gave the dictatorship God’s seal of approval. This led to the establishment of the JCF who governed the festivities. This body was controlled directly by the local government and used the distribution of funding and prizes to control the Fallas committees (Hernàndez i Martí, 1998). Likewise, the casals – closely controlled local ‘community centres’–were allowed to monopolise the organisation of the festivities within their respective districts, with a veto over the creation of new casals, thus controlling who could join the ritual. Moreover, this conservative hegemony in the new democratic period closed the door on making the world of the Fallas more democratic and open in favour of a communitarian, traditional approach to the festivities. The city’s left-wing circles were perplexed by these developments but did nothing (Borja, 2018; Cucó i Giner, 2018). Meanwhile, the local post-Franco right wing, reconstituted into a conservative, anti-Catalanist, unionist movement called Blaverism seized its chance (Flor, 2011). Its anti-progressive messages were transmitted through the Fallas universe, receiving extensive popular support under the new constitutional democracy (Ariño Villarroya, 1992a; Peris, 2014).

Over the past thirty years, the Fallas have continued to spread throughout the city of Valencia, with some 340 committees setting up a Falla in the street every year, with the associated private marquee for festivities and catering, occupying public space for a week. Furthermore, the festivities receive lots of public money every year, which came to no less than €4.7 million in 2016 (Ajuntament de València, 2016). In spite of this, the process of international acknowledgement and significant public support has not been accompanied by a process for democratising the festivity and participation in it. This failure has split Valencian society into a highly-organised Fallas sector with central political and social prominence, and an anti-Fallas sector (or one that is absent from the festivity) which is usually ignored. So, the Fallas ritual congregates a significant part but still a minority of the city: around 100,000 people were counted on the records of Fallas committees, barely fifteen per cent of the total population of 749,000 Valencians.

Furthermore, their characteristics are not as distinctive as the status group structure of the Fallas committees. These committees function as private clubs with a members’ area and members-only activities delimited by the ritual framing of the interactions of a closed, socially-delimited group:

My experience is the same, they are members’ clubs, where we—as a group—exclude ourselves from others, we create a space that we don’t let others in, and we can do and not do as we like (Discussion Group 5).

Likewise, the survey reveals that the committees are groups that people join through a relative or friend (96 per cent), with a residual percentage that become part of the group without a prior connection simply through proximity or cultural interest (4 per cent) and in which there are barely any foreigners (0.5 per cent). This shows that they are basically a closed status group in nature: ‘My parents opened the door, we paid the Fallas committee, we went down to the Falla and we were not welcome. In my opinion, the Fallas are very sectarian’ (Discussion Group 2).

Nonetheless, in spite of being a specific status group, this group is presented as the organiser of the festivity that globally defines the Valencian identity. In doing so, it claims the right (through the ritual) to define what it is to be a ‘Valencian’ (which largely mirrors the meaning given to ‘Valencianism’ by the Franco regime) (Hernàndez i Martí, 1996).5 At the same time, anyone who does not participate is excluded from this symbolic good generated through the ritual and ‘just ire against transgressors’ (Collins, 2009, [pp.]) is generated, in which those condemning the festivity are condemned as ‘foreigners’, ‘enemies’ or ‘traitors’ (Ariño, 1988). This delimited the group that could participate in the ritual (which is not a social elite but a middle class with a given ideological profile), excluding a large part of the Valencian population from the cultural capital generated in the ritual. Likewise, the fallero collective has an idea of monopolisation of the public space that is a metaphorical evidence of symbolic and political power:

‘The cridà ritual,the start of the festivity, (…) it has an enormous emotional component … I would say it is the dose of adrenaline that the fallero needs. Because it has been silent for eleven months and it is the cridà it constitutes the occasion to shout out “We are here, we are am going to the street and to take it, because the streets are ours” (…) So this performance of cridà … it is ephemeral, but it comes with a great emotion from the fact that brings together 30 or 40 thousand people’ (Felix Crespo, former Valencian local government festivities chief, 2003-2011).

Therefore, as Collins’ IRC theory (2005) states, the festivity permits the shared focus and co-presence with the aim of generating ‘emotional energy’ among falleros. Here, one should note Summers-Effler (2007) observation that traditional rituals resort to some symbolic, attention-grabbing act to unleash a flood of pent-up emotion. In the case of Pamplona’s Sanfermines festivity, a rocket (el chupinazo) is launched from the Town Hall balcony above the crowd-packed square below (Ravenscroft & Matteucci, 2003).

On the other hand, often from official discourses on Fallas are presented as a space of transgression and criticism, but the ‘criticism’ largely focuses on ‘ethnic enemies’ or political adversaries (usually identified as the pro-Catalan left). So, the supposedly ‘critical’ nature of Fallas is largely a veil for underpinning the status quo. It is true that in the run up to the Spanish Civil War (1936–1939), the Fallas was an expression of popular culture and was initially critical of power (Ariño Villarroya, 1992a). However, during the Franco dictatorship, the dominant classes and the regime realised that the Fallas was a vital instrument of control and for reproduction of the city’s social order – something that persists to this day. As a result, the Fallas has lost its popular, anti-hegemonic character (Hernàndez i Martí, 1996).6 Although there have been critical or alternative Fallas running counter to the officially-sanctioned ones since the 1980s (Hernàndez, 2011), they make up a small proportion of the total and have never managed to form part of the festivity’s governing bodies or change its rules.7 On the contrary, the Falla world is a heteronymous one with respect to the economic and political field, recognising the domination of the richest Valencian ruling families, through the prizes accorded to their Fallas commissions and the nomination of their daughters as queens of the festivity (Fallera Mayor and Corte de Honor).8

Moreover, the central, wealthier districts account for the most valued Fallas, the Special Section Fallas and the First category. Yet there are some notable exceptions to the rule, with top Fallas from more working-class areas such as Poblats Martíms, L’Olivereta or La Creu Coberta; in upper middle class neighbourhoods such as Antic Campanar and the area of Avenida Blasco Ibañez, and in formerly working-class areas that have become gentrified, such as Russafa (Torres & García, 2014). In addition, we find Fallas in the first categories in the new upper middle-class urban areas of Nou Campanar, and the City of Arts. There is thus a strong correlation between upper-class neighbourhoods and dominant Fallas, as demonstrated in Table 2.

Table 2.

Average income by districts and special category and First ‘A’ Category Fallas in Valencia.

DistrictAverage incomeFallas Specia / 1 A category
46004-Pla de Remei 67261 
46002-El Centro 57845 
46010-Mestalla 47145 
46005-Gran Vía 44045 
46003-Carmen 40138 
46023-La Crus Del Grao 35523 
46001- El Pilar 33418 
46008-Extramurs 32022 
46021-Algirós 31670 
46015-Campanar 30664 
46007-Patraix 30442 
46020-Benimaclet 29616 
46012-La Albufera 28465 
46013-Quatre 27507 
46022-Ayora 26725 
46006-Ruzafa 26679 
46009-Marchalenes 25183 
46011-Poblet Maritims 24293 
46018-La Luz 24259 
46014-Barrio de La Luz 23758 
46016-Tavernes Blanques 23467 
46026-Malilla 22991 
46024-Nazaret 22879 
46019-Torrefiel 22831 
46017-La Cruz Cubierto 22390 
46025-Benicalap 22011 
46035-Sant Pau-Benimanet 20694 
Media 26566  
DistrictAverage incomeFallas Specia / 1 A category
46004-Pla de Remei 67261 
46002-El Centro 57845 
46010-Mestalla 47145 
46005-Gran Vía 44045 
46003-Carmen 40138 
46023-La Crus Del Grao 35523 
46001- El Pilar 33418 
46008-Extramurs 32022 
46021-Algirós 31670 
46015-Campanar 30664 
46007-Patraix 30442 
46020-Benimaclet 29616 
46012-La Albufera 28465 
46013-Quatre 27507 
46022-Ayora 26725 
46006-Ruzafa 26679 
46009-Marchalenes 25183 
46011-Poblet Maritims 24293 
46018-La Luz 24259 
46014-Barrio de La Luz 23758 
46016-Tavernes Blanques 23467 
46026-Malilla 22991 
46024-Nazaret 22879 
46019-Torrefiel 22831 
46017-La Cruz Cubierto 22390 
46025-Benicalap 22011 
46035-Sant Pau-Benimanet 20694 
Media 26566  

Source: author, based on data from Agencia Tributaria Española (2018) and Junta Central Fallera (2018).

Therefore, an interpretive key to the homology between social space and the Falla space shows a strong correlation between the level of gross average income and the presence of higher-category Fallas in which the ten districts with the highest income make up 72 per cent of the Special Section and the First Category Fallas. By contrast, the remaining 18 lower-income districts make up under a third of such Fallas. This break-down confirms that the structure of the Falla world follows a heteronymous logic that ties in with the social hierarchy, which helps to visualise and reinforce the symbolic order.

The local cults analysed by Fustel de Coulanges (1984) are the core on which belonging to the social space is based and inclusion in the ritual affords access to citizenship, from which other inhabitants or those considered foreigners are excluded. In this regard, in contemporary societies access to certain interaction rituals also plays an informal role in the consideration of belonging legitimately to a community and access to the status benefits that entails. However, access to the rituals and the emotional energy is not open to everyone but involves acceptance by a Fallas committee, which means there is a social filter and the payment of a monthly fee for each person in the member family (which may vary but could involve paying hundreds of Euros per month), which reinforces the obstacles to participation for part of the population, who are thus excluded from the ritual and endure the monopolisation of the urban space as spectators.

‘(…) I got the feeling that the Fallas have become something for the members who experience the festivity from the inside, even for those who come from outside. Everyone else has been left out. In addition, I also remember my time as a student or when everything would stop for the Fallas, in other words, most people didn’t work. In those days, if you weren’t feeling like festivities, you had the option of going away or, at least, you didn’t have to get up early the next day. But it’s not like that now and that creates—I think it creates—a lot of conflict. If someone who has to work and has to meet a deadline has a street party right below their apartment, they can’t move, they can’t do anything. Everything is stopped.’ (Discussion Group 1)

‘When you have to get up at six in the morning for work during Fallas, you just want to cry (…) I currently get through them as an ordeal.’ (Discussion Group 2)

‘In the end, people who don’t like the Fallas can’t carry on with life alongside them. I have also decided to go away for two days, and living in the centre is completely impossible (…) It has gotten completely out of hand’ (Discussion Group 5).

Not being able to join a Falla association because of lack of social contacts or funds leads to demoralisation and a feeling of exclusion. However, this negative emotional energy (Boyns & Luery, 2015) is not usually expressed publicly for fear of incurring the wrath of Falla members incensed by those unwilling to kow-tow to the ritual’s sacred symbols. This fear leads many who do not belong to a Falla association to stay at home or ‘flee’ the city during the festivities to avoid the mental pain and sense of unbelonging caused by exclusion (Boyns & Luery, 2015; Sólveigar- Guðmundsdóttir, 2018).9 Furthermore, the Falla committees monopolise almost all of the city’s festive activity, with virtually every celebration and festive ritual being dominated by the casals fallers, including those that were not originally linked to the Fallas, such as Sant Joan (Saint John’s Eve). Thus, the Fallas have monopolised interaction rituals and control the accumulation of ritual capital that, in large measure, makes up the basis of political and social capital in the city of Valencia.

Proof of this control of local power is The Fallas Proclamation signed by the Councillor for Festivities, which allows a large part of the city to be occupied for an entire week by the cadafalcs themselves and also by the marquees and stages that are set up by the casals fallers. The interruption to traffic during this time makes moving around the city difficult and is detrimental to economic and civic life, and this is experienced as appropriation (and therefore control) of the city:

‘But the feeling I get from the outside is like they take over the streets, exclusively. Not that they come out and use them, but openly say, “No, no, we are coming out to use them, but only us, the people in the Falla and nobody else”.’ (Discussion Group 5)

However, critical debate has always been silenced by the authorities and the media, considering the slightest criticism or desire for reformation of the Fallas – which are consecrated by the ritual – as sacrilege to local identity (Ariño Villarroya, 1992b). Likewise, the Falla Board decides who can take part in the festivities and who cannot and therefore creates the frame to ritual interaction. It exercises the power of veto over the creation of Fallas committees, participation in the parades, and so on. This lets the Board (unlike in other popular festivals such as Carnival, where the population can participate in some parades freely) exclude a large part of the population.

Therefore, the division between Falla members and non-members, and the pre-eminence of the former, is explained in no small measure by the instrumentalising of the festivity by the traditionalist and conservative sectors, so-called ‘Blaverism’ (Peris, 2014). A political usage that was first put into practice by Franco’s regime and then channelled by the forces most reactive to democracy during the transition, especially by the anti-Catalanist movements, who thus established a link between the value that consecrates the Fallas – a state of being from Valencia, understood as a kind of regionalism – and, at the same time, a form of regionalism that demonstrates an otherness and opposition to Catalanism (Hernàndez i Martí, 1996). Anti-Catalanism is expressed by an angry reaction to real or imaginary transgressions by Catalans against the object of the ritual. This was the case of critical observations made by Joan Fuster in a book, leading diverse Fallas to call for his expulsion, and burning his effigy. A critical article by some Valencians in a Barcelona underground magazine, Ajoblanco, which was sued by the Fallas sector and was banned and fined by Franco’s legal system (Ariño Villarroya, 1992a). In spite of the fact that both cases featured Valencians, the Catalans were blamed for them to the point that the Junta Central Fallera attributed them to a conspiracy led by Catalonia and ‘to people at the service of petty interests opposed to truly Valencian interests’ (Las Provincias, 1976, quoted in Ariño 1992, [p.]), in opposition to which they organised collective protests. Lastly, at the Falla Members General Convention in 1980, they aligned themselves clearly with the thesis of anti-Catalanist and right-wing regionalism, constituting a conservative force against change during the democratic period (Flor, 2011).

The ritual of the Fallas has hence derived into a strengthening of the collective identity seen as an organic whole that should be defended from external aggression, thus reinforcing a conservative and organic view of regional and local identity with the idea of purifying traditional action against the ‘others’, and symbolically (as well as materially) expelling dissidents from the identity and the territory. This could be seen in the Fallas sector’s criticism of the Valencian political ideologist Joan Fuster in the 1970s, when they requested that he be expelled from Valencia under accusation of being a ‘traitor’ to the regional identity and traditions, as he was defined in the Fallas sector (Ariño Villarroya, 1992a). Here, criticism of or disrespect for the ritual is considered disrespectful and carries social stigma (Goffman & Guinsberg, 1963). This results in permanent demonisation of critics to disarm them (Boyns & Luery, 2015). This tendency to use ritual to construct the public and ethnic enemy has also been seen in this decade (starting in 2010) in relation to Catalanism, especially during the pro-Catalonian-independence campaign, as can be seen in the following photos (Figure 1).
Figure 1.

Photos from the Fallas and captions with anti-Catalanist messages (2018). Photos: the authors (2018). Photo 1: Representation of the president of the Generalitat de Catalunya Carles Puigdemont as a snake. Caption: ‘The leaders of Catalonia (…) are resting in the Soto del Real (Spanish prison where the political leaders of Catalonia were held on remand)’. Falla Bisbe Amigó, 2017. Photo 2: Falla Martí l’Humà. Severed head of the president of the Generalitat de Catalunya Carles Puigdemont. Photo 3. Falla San José de la Montaña. Three ninots, one with the Valencian flag. Caption: Our flag is governed by the blue of the sea (symbol of anti-Catalanist regionalism), the despicable northern flag can go to hell (…) Valencians will win. Photo 4: Falla Azcàrraga Ferran el Catòlic. Catalonian flag with a skull and crossbones and a toilet.

Figure 1.

Photos from the Fallas and captions with anti-Catalanist messages (2018). Photos: the authors (2018). Photo 1: Representation of the president of the Generalitat de Catalunya Carles Puigdemont as a snake. Caption: ‘The leaders of Catalonia (…) are resting in the Soto del Real (Spanish prison where the political leaders of Catalonia were held on remand)’. Falla Bisbe Amigó, 2017. Photo 2: Falla Martí l’Humà. Severed head of the president of the Generalitat de Catalunya Carles Puigdemont. Photo 3. Falla San José de la Montaña. Three ninots, one with the Valencian flag. Caption: Our flag is governed by the blue of the sea (symbol of anti-Catalanist regionalism), the despicable northern flag can go to hell (…) Valencians will win. Photo 4: Falla Azcàrraga Ferran el Catòlic. Catalonian flag with a skull and crossbones and a toilet.

Close modal
The language used – ‘bandits’, ‘bloodsuckers’, or representations as ‘money-grabbers’ or ‘’animals’ – is similar to the rhetoric of the far right and Fascism in relation to ethnic and racial minorities. Therefore, the ritual interaction of traditional culture is not free from hate messages and xenophobia but, to the contrary, it may be used to construct an image of the enemy and of the ‘other’.10 It is also clear to find racialised figures and expressions that express stereotypical and xenophobic messages against immigrants, as can be seen in the following photos (Figure 2). This creates exclusionary moments and leads immigrants or non hetero-normative persons to feel that they are not part of the Valencian identity (Sólveigar- Guðmundsdóttir, 2018).
Figure 2.

Photos from the Fallas and captions with racialised, xenophobic messages (2018). Photos: the authors (2018). From left to right. Photo 1: El Cid expelling two immigrants with his horse and lance. Caption: Rodrigo Sit Diego named a Champion, in our neighbourhood and we aren’t so afraid of him, reconquering what had been reconquered. Photo 2: racialised woman. Caption: All alone with some aerosols and a clean wall. They fill the city with graffiti everywhere. We want El Cid back to regain control of the neighbourhood. Falla Plaza España. Photo 3: No matter if it’s a kebab, hamburger or Chinese takeaway, it’s sometimes better not to think about what goes into the pan.

Figure 2.

Photos from the Fallas and captions with racialised, xenophobic messages (2018). Photos: the authors (2018). From left to right. Photo 1: El Cid expelling two immigrants with his horse and lance. Caption: Rodrigo Sit Diego named a Champion, in our neighbourhood and we aren’t so afraid of him, reconquering what had been reconquered. Photo 2: racialised woman. Caption: All alone with some aerosols and a clean wall. They fill the city with graffiti everywhere. We want El Cid back to regain control of the neighbourhood. Falla Plaza España. Photo 3: No matter if it’s a kebab, hamburger or Chinese takeaway, it’s sometimes better not to think about what goes into the pan.

Close modal

Moreover, in these photos it is particularly worth noting one Falla where a parallel is established between the myth of Spanish nationalist historiography regarding El Cid as a military hero of the so-called Reconquest (in reality, the conquest and sacking of the territories of the Iberian Peninsula inhabited by Muslim people) with current times, thus using the myth and ritual to reclaim the preponderance of Falla members over the territory they establish as their own (Ríos Saloma, 2008). Without this intentional setting of the general tone of the Fallas, we can observe that the framework of the Fallas ritual allows messages that are very close to those put out by the Spanish far right, where the theme of ‘The Reconquest’ is defended as a form of supremacism and a way to legitimise the expulsion of migrants (García Sanjuán, 2018). Likewise, it is worth noting that neither the committees nor the Junta Central Fallera, which organises juries to score all the Fallas, have ever made any negative comment about this kind of cadafalc or ninot. Rather, they have continued to reward and subsidise them with public money.

The Fallas ritual has been revealed as a powerful instrument for reproducing political and social order, firstly by the dictatorship and then by the elite that inherited power during the democratic period, grouped into unionist, conservative regionalism (Peris, 2014). Likewise, the emotional energy generated during the ritual and its identification with the regional identity have allowed the unionist, conservative right wing to legitimate itself and become a sector that is ‘untouchable’ by other sectors of Valencian society:

‘The Fallas have such a strong dynamic of their own that it seems difficult to make changes from the outside and criticising the Fallas is especially difficult in Valencian society. Who has the ability to criticise the Fallas? It’s like a bunkered world, isn’t it?’ (Discussion Group 5)

As can be seen in the photos (Figure 3), during the festival collective attention focuses on the burning Fallas, generating a rising firestorm of emotion that theoretically marks the climax and end of the event. However, the public’s attention (and the attention of photojournalists and television channels representing and amplifying the emotional tension) is not on the theoretical focus of the ritual but on Falla members themselves. That is because it is not only the totem that is emotionally charged in the IR but also its handmaidens-cum-worshippers (Collins, 2009). That is why the media zero in on the ‘women's choir’ surrounding the totem (embodied by the major Fallas). The women’s emotions run high and they are expected to weep as flames consume the towering totem. This intentionally dramaturgical – not to say grotesque – display of emotion (Anderson, 2014) is accompanied with the reek of smoke, the concussion of fireworks, and of regional music being belted out at full volume. The combination is intended to ravish the senses, creating an embodied experience where the sensations, rhythms and the reverberations of explosions are recorded and then talked about among falleros in a ritual exchange that reinforces their notions of group and Valencian identity. This exchange is similar to that seen among opera buffs as they collectively ‘relive’ a performance (analysed by Benzecry & Collins, 2014). It is all part of a deliberate policy of constructing an emotional sense of place and collective identification.
Figure 3.

Ritual of the burning of the municipal Falla and the emotion of the falleras mayores (2018). Photo: Helena Olcina (2018). From left to right. Photo 1: Young falleras mayores crying during the cremà. Photo 2: Falleras mayores and the court of honour during the cremà.

Figure 3.

Ritual of the burning of the municipal Falla and the emotion of the falleras mayores (2018). Photo: Helena Olcina (2018). From left to right. Photo 1: Young falleras mayores crying during the cremà. Photo 2: Falleras mayores and the court of honour during the cremà.

Close modal
Nonetheless, the world of the Fallas is plural at heart and the local left-wing government elected in 2015 has tried to change the structures, regulations, and organisational dynamics. In their electoral programme, the Coalició Compromís (left-wing Valencian nationalism) promised rigorous, sustainable management – with the direct participation of the Fallas sector (breaking the representative format and spoils system) – aiming to progressively transform the festivity, which they judged to be too rigid and ultra-conservative parameters (Coalició Compromís, 2015). However, attempts to make progress on improving the democratisation and transparency of management, and social inclusivity and gender inequality have come up against heavy resistance from the leaders of the Fallas sector, who have not hesitated to use anti-Catalanism or the accusation of ‘treason’ (demonstrated in photos, Figure 4) against regional identity from the legitimacy they are afforded through their control of the ritual to paralyse the reforms. In fact, one DG stated that ‘The Fallas sector enjoys massive impunity because it is a group with lots of power, huge media impact, great influence … So, let’s see what politician or mayor of Valencia dares to touch it and enforce a little order’ (Discussion Group 5).
Figure 4.

The Fallas as a tool for reproducing political order and exclusion from the ritual (2018). Photos: Raquel Clares. From top to bottom and left to right. Photo 1: Mónica Oltra, Vice President of the Regional Government, and Pere Fuset, Councillor for Festive Culture, both from Compromís (left-wing Valencian nationalism). Caption: Treason against traditions. Photo 2: Pere Fuset in a trench. Caption: Fuset: Is he the enemy? Can he stop the war? Falla 178. Photo 3: Pere Fuset boxing against the JCF. Falla 184. Caption: The right-wing right hook is in flying form, Fuset no longer knows what to do, where to hit. Photo 4: This black … orange (Compromís colour) bishop, promising to make a country, wants to get rid of everything we own without warning.

Figure 4.

The Fallas as a tool for reproducing political order and exclusion from the ritual (2018). Photos: Raquel Clares. From top to bottom and left to right. Photo 1: Mónica Oltra, Vice President of the Regional Government, and Pere Fuset, Councillor for Festive Culture, both from Compromís (left-wing Valencian nationalism). Caption: Treason against traditions. Photo 2: Pere Fuset in a trench. Caption: Fuset: Is he the enemy? Can he stop the war? Falla 178. Photo 3: Pere Fuset boxing against the JCF. Falla 184. Caption: The right-wing right hook is in flying form, Fuset no longer knows what to do, where to hit. Photo 4: This black … orange (Compromís colour) bishop, promising to make a country, wants to get rid of everything we own without warning.

Close modal

Initiatives such as the Fallas Convention as an opportunity for reforming the ritual or running a sociological survey on the terms and conditions of the Fallas have repeatedly come up against resistance, if not open hostility, from conservative sectors (Garsan, 2017). These sectors, led by the Interagrupación de Fallas (an organisation created in 2010 under the mandate of Felix Crespo, Partido Popular Councillor for Popular Culture and Festivities) have become an exhausting factor for the local government, acting as extensions of the unionist right that conceives the Fallas sector as a mainstay of its social and political hegemony, with is threatened by a host corruption cases (Rius-Ulldemolins, Moreno, & Hernàndez i Mart, 2017). This sector represents the conflict as a war (see above photos) and uses the Fallas as a strategy for de-legitimising the government, using the ritual and emotional energy of festive culture to exclude them from the ritual and from power, discrediting them as traitors to the region and to the Fallas.

Lastly, one part of the Fallas sector is playing an active role in recomposing the far right, taking ultra-unionist, anti-Catalanist and Blavera stances (Flor, 2011). It is significant that a well-known Fallas commentator was the organiser of the illegal far-right concentration against the Valencian nationalist, left-wing demonstration on the 9th October 2017. A concentration in which the President of Interagrupación de Fallas and violent far-right groups took part and at which diverse pro-Valencia, left-wing demonstrators were physically and verbally abused, along with journalists covering the event (El Diario, 2017). In addition, on the other hand, the Fallera Mayor of 2018 has been a candidate for the Valencian capital of the Spanish liberal nationalist party Ciudadanos, being elected member of local and provincial parliament (Alós, 2017). Thus the Fallas’ emotional energy and the media attention showered on the traditional festivity is intrumentalised in a political option characterised by hostility to minorities and aggressive assertion of Right-Wing Spanish nativism (Cantarero, 2018; El Diario, 2016).

The Fallas make up a macro event organised by committees where Fallas sociability takes place (Costa, 2002), a ritual that integrates some but excludes others, and standardises and unites certain sectors of the city through the ritual capital and emotional energy generated during the festive ritual (Collins, 2009). So, since the recovery of democracy up to modern times, the alliance between the status group organising the interaction ritual and the political and social elite through a symbolic and political exchange of legitimation and power has been rewarded with generous financing and scant control regarding its occupation of public space.

In this respect, we believe that those who point to the Fallas’ satirical nature greatly overstates their case. Here, such commentators succumb to a cultural populist perspective that idealises folk traditions – a tendency noted by Grignon and Passeron (1989). Such a view also greatly underestimates the festival’s reproduction of the social order. Likewise, the division between a top-down power culture and subversive bottom-up popular culture made from some populist perspectives seems far too simplistic as points Grignon and Passeron (1989). There may well be popular cultures of intermediate groups that may not be dominant in a purely political or economic sphere, yet which monopolise identity and the festive ritual and public space. As Collins (1996) notes, a neo-Durkheimian slant on micro-rituals and the neo-Weberian idea of the multi-dimensionality of conflict and domination make for an interesting combination. The dominant group in a festive ritual is not the same as in other social fields (artistic, economic and political elites). Nevertheless, the Fallas elite does forge alliances with other elites for mutual benefit by ‘legitimising’ a local identity underpinning the status quo.

Therefore, Collins’ theoretical scheme (1996, 2009) must be reconsidered in contemporary societies as multi-dimensional, because any modern society is split into relatively autonomous social fields (Bourdieu, 2001; Sapiro, 2013). Therefore, interaction rituals and their effect on social domination and stratification should be understood not as a bipolar divide (dominant versus dominated or upper-class versus lower-class) but as a way by which the festive ritual’s dominant elite generate social capital. Thus, a high-status group can use this ritual domain to define legitimate local identity, receive public largesse and dominate the public space vis-à-vis other groups, thanks to the support of political and economic elites. In return, certain elites win the loyalty of Falla groups, which function as a client network, thus generating an interested habitus (Auyero & Benzecry, 2017) through the festive ritual.

While the ritual is a way to dominate the definition of the community and assign limits to inclusion or exclusion based on participation or not in the ritual (Collins, 2009), it is also used to consecrate a legitimate definition of the local identity and thereby condition regional politics within the broader context of the State. In the case of the Fallas, ritual focuses on generating emotional attachment to Valencian regional identity. In this sense, rituals no longer forge a homogeneous community identity and loyalty to the city, as analysed by Fustel de Coulanges (1984) but rather symbolically express adhesion to the regional and nation state institutions through ritual localism. Here, the network created by the Fallas IR has proven useful in perpetuating the social order that is the legacy of the Franco dictatorship and its nationalist and Catholic ideology and an ultra-conservative vision of Valencian identity (Flor, 2015). To sum up, in the case of Valencia’s Fallas, the production field fosters a blinkered vision of national identity. Since the mid-twentieth Century, the emotional energy of the IR group has been shamelessly channelled to perpetuate a status quo whose roots lie in Franco’s dictatorship.

1

As Collins says, ‘more than anyone, he (Fustel de Coulanges) shows us that ritual solidarity is not incompatible and, furthermore, that it may be the basis of the class struggle’ (Collins, 1996, p. 218). From a very young age, Marx became aware of class conflicts thanks to his studies of classical antiquity, and the term ‘proletariat’ comes from the unprivileged class in Rome. Nonetheless, Fustel considered that politics was closely related to ritual. So, he opened a door to the development of an aspect of Durkheimian tradition that had not yet been considered: ‘a theory of ritual as the basis of conflict’ (Collins, 1996, p. 221).

2

This is the case of Spain’s ‘Moros y Cristianos’ festivities (‘Moors and Christians’). These festivities ritually celebrate the conquest and expulsion of the Moors from the Iberian Peninsula in The Middle Ages.

3

This is the case of the Fallas, a festivity related to the tree and fire rituals very common in all Mediterranean areas, which share the idea of performing festive rituals where a tree is planted, or a trunk or wooden structure is set up, and later burnt (Roviras & Castellet, 2017). These rituals also take place in the Catalonian Pyrenees and are called falles. They were acknowledged by UNESCO, although with opposition from certain Valencian sectors which wanted to ensure that the name Fallas was not associated with the festivities that take place in Catalonia (Bono, 2015).

4

The spatial representation of this event takes place on the balconies of buildings from which the governors officially open the festivities. The governors symbolically preside over the event: those giving the orders are located centrally above, those who receive them to the sides and below, with the ritual exception being the symbolic presidency of the ‘king and queen’ of the festivities (like the carnival king or the falleras mayores), who introduce the idea of the exceptional nature of the festive period but who have no real authority beyond their presence and their ritual speeches (Hernàndez i Martí, 2006).

5

During Franco's dictatorship, the Falla elites and the new Valencian local government defined ‘Valencianeity’ (sic) (valencianía, in Spanish), as opposed to Valencianism as a political ideology and movement. The new creed was presented as a legitimate way of being Valencian under the heel of the country’s ‘New Order’, and was characterised by a notion of regional identity that combined Spanish nationalism with an utter rejection of the regional autonomy sanctioned during the Republican period (1931–1939). The new concept took a traditionalist, folkloric reading of this identity that was compatible with the Franco regime and its ultra-conservative ideology (Flor, 2011; Hernàndez i Martí, 1996). This concept is reflected in various statements by the interviewed Falla members when defining the nature of collective identity through the ritual: ‘I think that in the end it is what makes us feel so Valencian. It is a very traditional, emotional festival. It draws upon deeply religious feelings. We worship The Virgin [Our Lady of The Forsaken] and it is a spiritual experience. It makes us feel part of a much greater family. That is why we need to keep it up, come what may’ (Interview 4).

6

Over the last few years of the mandate of the former Valencian Mayor, Rita Barberá (Partido Popular, an ultra-Conservative Party), a group that called itself Intifalla (a combination intifada and falla) protested against the Mayor. Some of the protestors included victims of Europe’s biggest underground railway accident in 2006 (43 deaths). The protestors made their voices heard in the acts chaired by the Mayor from the Town Hall balcony during the Fallas (Cuquerella, 2015). However, during these acts the Mayor publicly mocked the protesters accompanied by the Fallera Mayor and her Court of Honour, noting that she was on the balcony and they were not. Therefore, the festivities do offer limited scope for protest. However, at the same time, they also show the hierarchical effects of the IR dynamics with, as Collins (2005) points out, displays what one might call ‘the balcony effect’, in which the person presiding over the ritual from the official podiums physically demonstrates his/her higher social standing and power, accumulating emotional energy, while the proles below are passive bystanders or are excluded from the ritual (see the video Intifalla 2015 and Rita Barberá’s contempt for those at her feet: https://www.youtube.com/watch?v=SUJWumEW9DY).

7

Here one should note that the Falla canon was drawn up in the early years of the Franco dictatorship. It was during this period that Falla artists such as Regino Mas (Benifaió, 1899 - Valencia, 1968) defined a baroque, monumental style that was both spectacular and that fitted in well with Catholic iconography (Greeley, 2000). By contrast, innovative Fallas such as the one designed by Salvador Dalí in 1954, were spurned as incomprehensible and unworthy of what by then had become the civil religion of Valencian Regionalism (Ariño Villarroya, 1992a).

8

For example, the Convent de Jerusalem Falla—the association winning the second most prizes (20 per cent of all first prizes from 1945 to 2018)—is funded by the Roig business group (one of the largest supermarket chains in Spain, Mercadona, founded by one of Spain’s richest men). This string of prizes has never been criticised or questioned in the Fallas sector. Furthermore, Roig’s contribution is ostensibly rewarded: in exchange for contributions, the committee appointed the businessman’s daughter as Fallera Mayor in 1994 and his granddaughter in 2018, thus leading to social acknowledgment of the family in the Fallas world, and a legitimation of its social and economic domination.

9

It is estimated that eight per cent of the inhabitants leave Valencia during the Fallas by some form of public transport. However, there is no data on how many persons leave the city by other means or who otherwise refuse to take part in the event (García, 2019).

10

Similar instrumentalising may be seen in the co-option of the Cologne carnival by the Nazi regime, which simultaneously promoted the event at national level and imposed regulations on its organisation while driving its Nazification with the dissemination of party flags or fancy dress or references to the Jews. In the 1930s, other German carnivals joked about the extermination of the Jews and represented them hanging from a noose (Dietmar & Leifeld, 2010). In this case, we can also observe the importance that Nazi-Fascist regimes gave to controlling festive expressions of popular culture as a way to express a people’s nationalism based on the purity of identities and traditions (Wilson, 1997).

No potential conflict of interest was reported by the author(s).

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