ABSTRACT The primary concern of this paper is to inquire about the associations between socio-demographic and psychological variables related to avian influenza in Turkey. The data were collected from a survey given to a sample of 247 females and 223 males from six regions in Turkey. Statistical analysis revealed that gender, education level, and socio-economic status had significant impacts on knowledge, attitudes, and responsible behavior. Participants who were more aware of the impacts of nature made important suggestions at both the national and international level.